湖北文化产业发展报告（2019）
中文摘要
随着《中共湖北省委、湖北省人民政府关于加快全省文化产业高质量发展的意见》等纲领性文件的出台，湖北文化产业已确立了“以高质量文化供给增强人们的文化获得感、幸福感。坚持正确导向，始终把社会效益放在首位；坚持深化改革，推进文化领域供给侧结构性改革；坚持融合创新，促进文化产业转型升级，培育新型文化业态；坚持特色发展，大力实施文化品牌战略”的核心思想。
2018年，湖北文化产业发展的政策环境与经济环境继续改善，“一主两副多极”的产业布局成形；对外主动加入国际知识产权交流保护合作；对内持续推进公共文化服务设施建设，民众文化获得感增强；文化旅游产业深度融合；传统文化的产业化路径渐趋清晰，现代文化产业稳步转型，新兴文化产业积极抢占新风口；文化扶贫和乡村振兴相得益彰，社会文化氛围保持升温，电子商务与快递物流进一步整合；一批龙头文化企业和拳头品牌走上可持续发展之路，“楚菜”“潜江龙虾”等系统化文化品牌工程启动，以文化为导向与载体的产业融合正渐渐形成。与此同时，如何迅速提振文化消费，如何实现传统文化产业的可持续发展，如何推动新兴文化产业及时转型，依然是从业者与管理部门面临的难题。
《湖北文化产业发展报告（2019）》（以下简称《报告》）全面梳理了湖北省文化产业在2018年的发展状况，聚焦文化产业各门类在转型发展中的痛点与亮点，力求为从业者和决策者提供有益参考。
以大量政策解读、实地调研和数据分析为基础，《报告》认为，根据中共中央指示，湖北将在“一个新篇章”的总体要求下，以文化自信、文化强国、文化道路和文化使命的时代要求为指引，以文化软实力实现经济的“硬发展”。《报告》认为，在新技术、新业态不断推动文化市场转型升级的当下，唯有坚持社会效益和市场效益相结合，深化体制改革，做强做大市场主体，吸引培养文化人才，激活增强文化消费，才能抓住机遇，推动湖北文化产业高质量发展，以高水平文化供给不断增强人民的文化获得感、幸福感。
《报告》是本研究团队连续第三年推出的湖北文化产业蓝皮书。经过进一步凝练方向、凸显特色，本书依然采取“总报告+指数报告+行业报告+专题报告”的结构，对文化产业中的核心门类做了统一梳理。同时，针对具有鲜明特色的传统产业门类或新兴门类，如汉绣、网红小镇等，课题组也进行了深入探讨。
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总报告
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指数报告
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行业报告
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专题报告
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附录
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