中国地理标志品牌发展报告（2024）
书 名： 中国地理标志品牌发展报告（2024）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF GEOGRAPHICAL INDICATION BRANDS IN CHINA （2024）
作 者： 徐婧 主编; 李涛 总策划; 刘海波 主编
I S B N： 978-7-5228-3372-9
丛 书 名：
关 键 词： 地理标志品牌 地理标志产品 《中欧地理标志协定》
出版时间： 2024年06月
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中文摘要
《中国地理标志品牌发展报告（2024）》由总报告、产业篇、区域篇、专题篇和国际借鉴篇五个部分（14篇报告）及附录组成。总报告旨在总结梳理2019～2022年我国地理标志管理体制改革、政策部署以及国际互认互保实践，全面分析我国地理标志保护和品牌发展的概况。产业篇选择苹果、中药材、葡萄酒和手工艺品四个行业进行了代表性行业的地理标志品牌发展研究，包括各行业的发展概况、地理标志认定概况、典型案例和发展对策。区域篇以甘肃省陇南市和湖南省桑植县为例，研究不同地区地理标志品牌发展实践的特色做法和经验启示。专题篇针对我国地理标志保护和运用中的重点、难点问题，分别从地理标志商标价值与质押融资创新、脱贫地区地理标志品牌发展、地理标志与传统文化的传承和发扬、地理标志农产品面临的气候变化风险与应对策略以及《中欧地理标志协定》与我国特色农产品出口五个专题进行了研究。国际借鉴篇首先对全球地理标志保护现状和管理制度进行了比较分析，其次对欧盟地理标志保护与发展进行了具体研究，旨在为我国地理标志保护和运用提供借鉴和启示。
本报告指出，2019年以来我国地理标志保护和运用工作取得重要进展，地理标志统一管理体制日益完善，政策部署更加系统全面，地理标志产品保护示范区建设等专项工程扎实推进，地理标志保护国际合作取得重要进展。截至2022年底，我国累计认定地理标志产品2495个，核准地理标志商标7076件，登记农产品地理标志3510个，累计认定国外地理标志产品140个，核准国外地理标志商标227件。地理标志在带动特色产业发展、助力乡村振兴、传承传统文化、促进对外贸易等方面的作用日益凸显。
报告建议，未来应进一步强化地理标志产品质量标准和监管体系建设，建立综合的地理标志数据库和查询系统，加强两种地理标志保护模式的协同、地理标志品牌权利人和使用人的协同、地理标志品牌经济价值与历史文化价值的协同、地理标志品牌与企业品牌和区域品牌的协同，推动形成以地理标志品牌带动生产、加工、销售、文化旅游等上下游产业联动的发展格局，以及具有规模效应和集聚效应的地理标志产业集群。
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