中国茶产业发展报告（2022～2023）
中文摘要
中国是世界上重要的茶叶生产国、贸易国和消费国，2022年中国茶叶产量达到334.2万吨，茶园面积达到3389.0千公顷，茶叶出口量达到37.53万吨，同比增长1.59%，创下新高。中国茶叶以其在全球茶叶中的绝对占比，深刻影响和引领着全球茶产业的发展。因此，无论是中国茶叶的生产效率，还是茶叶流通体系的建设，抑或国内茶叶供求关系，以及茶叶出口的差异化特征，都对中国茶产业的现状分析具有举足轻重的作用。
基于中国在全球茶产业中的地位越发重要，本系列皮书长期坚持用学术的视野和科学的方法，在中国茶产业整体数据较为分散和细碎的大背景下致力于茶产业数据的整合，做到以数据为依据，结合方法和视角的创新，对中国茶产业的发展及其热点问题进行梳理和思考。在延续原有报告分析框架的基础上，结合2020年以来中国茶产业出现的新现象和新问题，本报告从以下几个方面展开了相对应的分析。
首先是中国茶产业整体分析，系统梳理了2020年以来中国茶产业生产、流通、消费和贸易四个领域的发展情况，特别是结合中国茶产业出现的新现象和新问题，对中国茶产业的发展不均衡状况、“一带一路”的茶叶出口效应、茶文化经济、茶叶电子商务等展开了分析。在此基础上提出了未来中国茶产业发展的对策建议。其次是中国不同茶区的分析报告，延续茶业蓝皮书的传统，通过对各个茶区最新发展状况的观察和分析，勾画出中国茶产业近年来的动态变化及其特征。最后是中国茶产业特色报告，围绕2020年以来茶产业的发展趋势，展开细致的分析。中国“茶文化、茶产业、茶科技”统筹发展，中国茶叶谱系问世，茶叶区域公用品牌价值、茶叶单产水平的提升以及茶产业政策的不断出台等因素对于推动茶区茶园面积的扩张具有积极的作用；茶产业呈现“品牌两极化、品饮便捷化、赛道多样化、渠道立体化、流量私域化、资本不喝茶”六大特征。
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