数字贸易与电子商务实践研究
中文摘要
数字贸易和电子商务已成为全球商业的主要推动力，本书将理论与实践相结合，通过案例分析、实地考察和项目实践，探讨了数字化时代下的商业转型，分析了数字贸易的发展趋势，以及企业如何利用现代技术提升业务效率和市场竞争力，有助于读者深入了解数字贸易和电子商务的核心概念、未来趋势，以及数字贸易与电子商务的实际运作。
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CommonID:DIR_73122582,ID:15916340,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:740814,name:前言,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15916333,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15916339,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:36.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:前言,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:前言,_RowNo:2
CommonID:DIR_73122583,ID:15916342,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740815,name:第一章 数字贸易规则,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:本文从数字贸易的概念和重要性出发，深入研究国际贸易框架和规则，并分析主要国家的数字贸易规则。同时，本文还探讨数字贸易的未来发展趋势，帮助读者了解该领域的发展方向。,AbstractEN:,KeyWords:408777,6641,697945,572257,EKeyWords:408779,201004,697946,628141,SubjectWords:,LiteratureId:15916341,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:36.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15916343,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:数字贸易规则,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:数字贸易规则,_RowNo:3
CommonID:DIR_73122706,ID:15916345,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740816,name:第二章 数字贸易的崛起,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:本文主要研究传统企业如何通过电子商务实现转型，并深入剖析短视频和直播平台如何改变电子商务营销的游戏规则。同时，本文还探讨新零售的概念，以及数字贸易技术的关键环节，为读者提供全面的背景知识，帮助其理解数字贸易的复杂性。,AbstractEN:,KeyWords:408777,24676,328458,372005,375098,EKeyWords:408779,24719,368044,697947,395530,SubjectWords:,LiteratureId:15916344,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:37.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15916346,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:数字贸易的崛起,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:数字贸易的崛起,_RowNo:4
CommonID:DIR_73122826,ID:15916348,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740817,name:第三章 数字技术驱动下的网络营销模式,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:本文将研究微博营销、微信营销、社群营销、短视频营销和直播营销等不同的网络营销方式，并分析网络营销的发展趋势，帮助读者了解如何在数字时代有效地推广产品和服务。,AbstractEN:,KeyWords:86705,337591,382705,519255,697948,EKeyWords:181191,337592,133977,519259,697949,SubjectWords:,LiteratureId:15916347,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:38.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15916349,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:数字技术驱动下的网络营销模式,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:数字技术驱动下的网络营销模式,_RowNo:5
CommonID:DIR_73122940,ID:15916351,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740818,name:第四章 跨境电商新业态,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:跨境电商已经成为国际贸易的重要组成部分，本文详细讨论跨境电商概述、跨境电商支付、跨境电商物流以及跨境电商的数据安全问题的关键主题，并帮助读者了解跨境电商领域的最新发展。,AbstractEN:,KeyWords:4976,697950,336974,369198,EKeyWords:27190,697951,622163,371928,SubjectWords:,LiteratureId:15916350,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:39.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:15916352,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:跨境电商新业态,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:跨境电商新业态,_RowNo:6
CommonID:DIR_73123043,ID:15916354,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740819,name:第五章 数字贸易中的物流与供应链,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:数字贸易的成功离不开高效的供应链和物流体系。本文深入探讨数字贸易供应链、数字贸易物流配送中心以及智慧物流的概念。同时，本文还分析数字贸易物流与供应链的未来发展趋势，为读者展示这个领域的机遇和挑战。,AbstractEN:,KeyWords:697952,697953,42916,EKeyWords:697954,697955,42972,SubjectWords:,LiteratureId:15916353,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:39.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15916355,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:数字贸易中的物流与供应链,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:数字贸易中的物流与供应链,_RowNo:7
CommonID:DIR_73123178,ID:15916357,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740820,name:第六章 数据安全及个人隐私保护,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:随着数字贸易的兴起，数据安全和个人隐私保护变得尤为重要。本文深入探讨数据安全、个人隐私保护以及区块链技术在数据安全与隐私保护方面的应用，帮助读者了解如何保护自己的数据和隐私。,AbstractEN:,KeyWords:369198,445071,408777,335226,EKeyWords:371928,562738,408779,431580,SubjectWords:,LiteratureId:15916356,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:40.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15916358,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:数据安全及个人隐私保护,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:数据安全及个人隐私保护,_RowNo:8
CommonID:DIR_73123230,ID:15916360,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740821,name:第七章 网络用户客户服务,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:本文探讨不同的网络客户服务方式、要求与技巧，并研究网络客户关系管理的最佳实践。同时，本文还分析跨境电商用户安全管理与客户服务的发展趋势，以帮助读者提供卓越的客户体验。,AbstractEN:,KeyWords:697956,303465,176456,21193,652905,EKeyWords:697957,473894,139333,25903,652907,SubjectWords:,LiteratureId:15916359,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:41.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:15916361,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:网络用户客户服务,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:网络用户客户服务,_RowNo:9
CommonID:DIR_73123329,ID:15916363,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:740822,name:第八章 跨境电子商务平台与实践,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15916333,AbstractCH:本文详细介绍跨境电子商务的概念，列举一些常见的跨境电商平台，并讨论跨境电商平台和电商数据分析的重要性。同时，本文分析跨境电商平台的发展趋势，帮助读者了解如何选择和利用这些平台来扩展业务。,AbstractEN:,KeyWords:697958,697959,697960,612318,EKeyWords:697961,697962,697963,SubjectWords:,LiteratureId:15916362,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241101X20235222001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-12-05 16:32:41.0,ModifyUser:null,ModifyTime:2025-05-08 09:03:07.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15916364,DownCount:0,AuthorInfos:,BookPublishDate:2024-11-01 00:00:00.0,SearchTitle:跨境电子商务平台与实践,ISBN:978-7-5228-3815-1,BookTitle:数字贸易与电子商务实践研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:跨境电子商务平台与实践,_RowNo:10
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