中国化妆品产业研究报告（2024）
| 书 名： |
中国化妆品产业研究报告（2024） |
| 英 文 名： |
ANNUAL REPORT ON COSMETICS INDUSTRY IN CHINA （2024）
|
| 作 者： |
杜志云 主编 |
| I S B N： |
978-7-5228-4687-3 |
| 丛 书 名： |
|
| 关 键 词： |
化妆品产业 新质生产力 科技创新 |
| 出版时间： |
2024年11月 |
中文摘要
当前，外部环境愈加复杂、严峻且充满不确定性，同时国内产业结构调整也在不断深化，这些都给化妆品产业的发展带来了新的挑战。然而，宏观政策的积极效应仍在持续释放，新质生产力也在加速发展，这些因素则给化妆品产业的发展带来了新的支撑。总体来看，中国化妆品产业依然展现出积极的增长态势和创新潜力。
现阶段，国内化妆品上下游企业正处于以科技创新为引领，推动产业高质量发展的转型过程。需要在科技力、产品力、持久力、国际力、传播力、文化力等方面夯实基础，抓住机遇，调动政、产、学、研、医、用、媒、资的力量，以提升美妆科技创新能力为核心，多方共同打造协同创新平台，推动美妆科技与全产业链配套设施的有效对接，打造更多具有国际影响力的中国制造品牌，推动产业向高端化、智能化和绿色化转型，共同迎接中国化妆品新时代的到来。
本书分为政策与监管篇、产业篇、专题篇、技术创新篇、比较与借鉴篇。政策与监管篇聚焦国际标准化组织（ISO）、欧盟、美国、法国、韩国的化妆品标准，对比研究了我国化妆品国家标准、行业标准、团体标准的发展现状，并提出加强标准化领域的合作创新、推广应用、国际合作与交流等建议。报告对新规实施以来化妆品法规的发展现状和政策体系、化妆品安全评估、功效测评技术应用与监管等进行梳理，并有针对性地提出了相应的策略和建议。产业篇针对化妆品主要品类，重点梳理了护肤产业、彩妆产业、洗护发产业、身体护理产业的发展历程、现状以及未来的机遇与挑战。专题篇以化妆品特色细分领域为出发点，分析化妆品原料、包装、专利等领域的发展现状及未来趋势。技术创新篇分析了化妆品生产中重要的关键技术与新技术的基本特性及在化妆品中的应用情况。比较与借鉴篇详细介绍了欧盟化妆品法规政策与发展状况及对我国化妆品产业发展的启示。
在化妆品高质量发展的新时代，广东省化妆品学会聚集行业专家智慧，对化妆品产业发展状况进行持续研究，以新质生产力赋予化妆品产业发展新动能，为政府监管部门、企业、美业投资者等提供参考。
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专题篇
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技术创新篇
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比较与借鉴篇
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