中国游戏产业发展报告（2025）
书 名： 中国游戏产业发展报告（2025）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF DIGITAL GAMING INDUSTRY IN CHINA （2025）
作 者： 何威 唐贾军 孙晓蓓 郑南 著
I S B N： 978-7-5228-5568-4
丛 书 名：
关 键 词： 游戏产业 国际传播 游戏科技 传统文化 电子竞技
出版时间： 2025年11月
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中文摘要
《中国游戏产业发展报告（2025）》立足全球数字经济发展的新格局，全景式展现了中国游戏产业在未成年人保护、国际传播、IP打造、消费品扩展等方面的最新发展现状，以洞悉行业前沿动态，预测行业发展趋势。本报告通过学界与行业专家的深度研究分析，重点关注了游戏的视觉风格、平台建设、社会影响等相关热点议题，回应了虚拟现实融合生态构建、全球化竞争格局重构、游戏社会价值创新实践等时代命题，廓清未来发展方向；遴选近期推出、斩获权威奖项的标杆性国产游戏作品，深度解构其创新突破点与核心优势，系统归纳研发运营中的实践启示与经验教训，为行业构建可复制的成功范式。
2024年，全球游戏市场增速放缓、竞争日趋激烈，国内游戏企业积极应对，我国游戏产业规模稳中有增，我国游戏市场实际销售收入3257.83亿元，同比增长7.53%，再创新高。我国游戏用户规模6.74亿人，同比增长0.94%，亦为历史新高点。中国自主研发游戏海外市场实际销售收入185.57亿美元，同比增长13.39%，规模连续五年超千亿元人民币。游戏企业加速强化海外布局，不断迈向更高质量的游戏全球化。
我国游戏行业持续落实主体责任，规范游戏内容建设，健全完善未成年人保护常态化工作机制。在各级政府支持政策频出的基础上，2024年，我国游戏版号审批工作常态化运行，充分支持企业发展，增强产业信心。
我国游戏产业积极探索科技创新应用，为提升新质生产力添砖加瓦。游戏行业以科技的外溢性为文化产业的数字化提供底层技术支撑，在促进不同媒介的边界融合与重塑的同时，加速文化生态中的革新与升级。
我国游戏产业持续释放多元价值，助力文化传承、文化连接与文化赋能，以更好地承担使命、融入文化主流。作为复合型媒介，游戏以多模态传播和多重互动成为优秀文化的新容器，为文化传播开辟了沉浸式、互动式和具身性的新型方式。作为驱动文化消费的新触点，游戏将传统文化进行数字化转化以与当代人类创造情感纽带与价值连接，提升传统文化的创新转化能力。
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