中国药品零售业发展报告（2025）
| 书 名： |
中国药品零售业发展报告（2025） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S PHARMACEUTICAL RETAIL （2025）
|
| 作 者： |
中国医药商业协会 组织编写; 石晟怡 主编 |
| I S B N： |
978-7-5228-5688-9 |
| 丛 书 名： |
|
| 关 键 词： |
|
| 出版时间： |
2025年08月 |
中文摘要
2024年，中国药品零售业进入高质量发展的关键期。作为国家医药卫生事业和健康产业的重要组成部分，零售药店在医药市场的渠道价值和终端服务作用不断凸显。在这一年中，随着医药卫生体制改革的持续深入，药品价格的治理和药品追溯码的推进，人工智能辅助药学服务的应用、线上医保支付以及智慧监管，多项举措的实施和数字科技的进步，药品零售企业进一步加速转型升级，持续推动行业朝“规范化、专业化、规模化”方向发展。
总报告反映了全行业发展情况，其他篇章介绍了医药电商发展和零售药店执业药师的发展，以及药品监督管理、医保制度和行业反垄断的政策法规，同时，分析了大量行业创新，例如，关于药品零售市场持续扩容，增速放缓的探讨；零售药店开展多元化经营，寻求发展新模式的尝试；DTP药房不断提升专业化水平，逐步成为向患者提供药学服务的重要渠道的总结；搭建医药新零售，线上线下协同提升竞争力的研究；在医疗健康产业链中贡献了更多新质生产力的建议；等等。
2025年是“十四五”规划的收官之年。随着人们对健康关注的不断提升、“银发经济”时代的迅速到来，国家日益重视医疗健康领域的投入。商务部、国家卫生健康委等12部门联合发布的《促进健康消费专项行动方案》中提出，强化药店健康促进功能，为零售药店发展提供了良好的外部环境。面对新时期、新环境，行业需加快创新引领、科技赋能，以科技创新推动产业创新；瞄准市场所需提升产业能级，提高核心竞争力。零售药店需持续提升专业的药学服务能力，“以患者需求为中心”，不断满足消费者多层次用药需求。加快数智化转型步伐，积极拥抱新技术、新业态，实现药品零售业的持续高质量发展。
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总报告
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专题篇
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