2025～2026年中国旅游发展分析与预测
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《旅游绿皮书：2025～2026年中国旅游发展分析与预测》，是中国社会科学院旅游研究中心组织编撰的第二十四本旅游发展年度报告。全书通过1篇总报告和20篇专题报告对2025～2026年中国旅游发展进行了透视和前瞻。
2025年全球经济增速温和放缓，全球旅游市场在不确定性中保持增长。面对复杂多变的外部环境，我国经济发展保持韧性与活力，文旅融合、数智赋能、赛事经济、入境旅游成为培育和释放旅游发展潜力的重要支点。2026年，中国旅游将以体验为中心重构旅游消费边界，以需求为导向深耕长尾细分市场，以服务为锚点优化旅游产业链条。面向“十五五”，人文经济背景下的旅游发展导向、“悦己经济”背景下的消费心态转变，叠加人工智能背景下的科技赋能、高水平对外开放背景下的入境旅游提质升级，将加速推进旅游产业高质量发展行稳致远。为此，要围绕旅游业高质量发展目标，坚持旅游为民，推动旅游深度融入并支撑国家发展战略大局，围绕战略性支柱定位重构旅游产业体系，在中国式现代化新征程中加快建设旅游强国。
除总报告外，全书设置三篇专题，邀请来自不同领域的专家从不同角度进行全面分析。一是年度专题篇，重点分析“十五五”时期我国旅游业高质量发展、旅游投资逻辑、发展要素保障、新质生产力驱动下的数字文旅高质量发展等问题。二是热点探讨篇，重点关注旅游业创新、旅游业场景创新、高水平对外开放与入境旅游发展、文化生态保护区建设、非遗节事旅游、追求情绪价值的旅游等议题。三是行业前沿篇，主要跟踪文商旅体融合发展、城旅融合、美食旅游、旅游企业“出海”等话题。作为“旅游绿皮书”的传统优势板块，国内旅游、入境旅游、出境旅游、港澳台旅游等报告则为读者了解相关市场发展提供了翔实数据和系统分析。
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