中国游戏产业发展报告（2026）
书 名： 中国游戏产业发展报告（2026）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF DIGITAL GAMING INDUSTRY IN CHINA （2026）
作 者： 何威 唐贾军 主编; 范笑竹 郑南 副主编
I S B N： 978-7-5228-7345-9
丛 书 名：
关 键 词： 游戏产业 游戏出海 国际传播 游戏科技 传统文化
出版时间： 2026年05月
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中文摘要
《中国游戏产业发展报告（2026）》立足于“十五五”规划开局之年，全面系统地呈现了中国游戏产业最新发展态势，梳理了行业前沿热点与阶段性特征，分析了未来发展趋势。本报告依托权威可靠的产业数据，以总报告、分报告和调研篇解读了中国游戏产业和电子竞技产业的总体规模与产业结构、AI应用与IP生态、出海现状与竞争格局，以及未成年人保护进展、数字游戏活化与传播中华非物质文化遗产实践等重要内容。同时，本报告以专题篇和案例篇汇集学界专家的深度研究分析，重点关注了融入我国优秀传统文化的游戏的历史发展、“搜打撤”模式的影响与适老化游戏的国际发展态势等前沿议题，并遴选年度关键国产游戏产品案例，分析其创新与特色、经验与教训，为游戏产业高质量发展提供镜鉴。
2025年，全球游戏市场规模超1.3万亿元，创近年来新高。全球游戏市场持续回暖，但竞争加剧、外部不稳定因素构成挑战，我国游戏企业积极应对，中国游戏市场实际销售收入达3507.89亿元，再创历史新高，中国游戏用户规模达6.83亿人，亦为历史新高点。2025年，我国游戏企业坚定出海道路，中国自主研发游戏海外市场规模连续第6年超过千亿元，面向海外、全球同步发行的新游戏不断增加，中国游戏品牌的全球知名度、美誉度和影响力持续提升。
我国游戏行业持续深化落实主体责任，遵规自律，坚持正确的价值导向，积极完善内容建设。游戏企业多措并举，构筑未成年人身心健康立体防护体系。2025年，各级政府扶持政策力度加大，我国游戏版号审批工作常态化运行，行业信心显著提振。
我国游戏产业积极应用前沿科技成果，深度挖掘生成式人工智能在全产业链的应用潜力，驱动各个环节实现提质增效。以游戏引擎为核心的技术体系持续跨界赋能，助力多个实体行业实现创新，激活高质量发展新动能。
我国游戏产业坚定文化自信，以大量优质游戏积极开展中华优秀传统文化的创造性转化和创新性发展，以游戏产业持续赋能助力文旅、文博及文创产业，以游戏展会助力地方经济增长，构建文化消费新生态，实现经济效益与社会价值双丰收。
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分报告
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