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CommonID:DIR_73348848,ID:16839602,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:751261,name:第一章 基于主客体二元对立的传播学,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:16839589,AbstractCH:

本文介绍了基于主客体二元对立的传播学。共分为三节，第一节介绍了基于主客体二元对立的主体哲学的认识论和方法论，第二节和第三节在主客体二元对立的视域下探讨了传播学的两种不同倾向： 自然主义和人文主义。这两种倾向虽然有较大的差异，但是都遵循主客体二元对立的研究范式，也就是把传播者和受众视为主客体二元对立的关系，媒介被视为在主客体之间进行信息传递的工具和载体。也就是说，传播学的这两种倾向都将传播视为作为主体的传播者通过媒介这个传播工具或载体将信息传递给作为客体的受众，进而达成传播者想要实现的传播效果的方式。

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本文分析了新媒体时代的传播学危机。如何理解新媒体？如何理解新媒体时代人的角色的转变？如何基于人与媒介之间关系的转变理解传播学的危机？ 这三个问题是本章所要解决的。本章共分为五节，第一节分析了新媒体带来的新逻辑，这种新逻辑使得我们可以将新媒体视为一种作为基础设施的元媒介。接下来，从第二节到第四节探讨了作为元媒介的新媒体如何形塑和改造“人”以及如何重构人与媒介的关系。根据新媒体技术的发展变化，本书将新媒体时代分成了三个小的时代： 移动互联时代、大数据时代、智能媒体时代。与传统媒体时代的 “人” 相比，这三个小时代塑造出来的“人”的角色发生了很大的转变，人与媒介的关系也发生了相应的变化。第五节基于人与媒介之间关系的转变探讨了主客二元论传播学在新媒体时代面临的危机。这些危机也是新媒体时代传播学需要创新的原因。

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本文主要论述了新媒体时代传播学能够超越主客体二元对立的研究范式、摆脱工具论媒介观的创新路径：媒介现象学。共分为三节：第一节介绍了现象学的兴起，也就是分析现象学如何超越主客体二元对立的研究范式；第二节介绍了技术现象学，技术现象学在现象学与媒介现象学之间起到承上启下的作用；第三节介绍了媒介现象学的兴起，即麦克卢汉的媒介观。

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本文论述了基于媒介现象学的媒介理论研究。媒介理论研究理应成为新媒体时代传播学的主流研究范式。共分为三节，这三节分别论述了近年来与媒介理论研究相关的三大学派和思潮，它们分别是：媒介环境学派、媒介技术哲学、媒介化理论。

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本文将论述新媒体时代传播学的身体转向，共分为三节：第一节梳理身体转向的由来，即西方哲学是如何发生身体转向的，这是传播学身体转向的理论背景；第二节分析从大众传播时代到新媒体传播时代，传播学研究是怎样发生从身体传播到具身传播的身体转向的；第三节先是论述新媒体时代的“人”的三种身体形态，然后根据这三种身体形态，重新理解人与媒介的关系。

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本文共分为三节。第一节将梳理空间转向的由来，即西方哲学是如何发生空间转向的，这是传播学空间转向的理论背景。第二节将论述空间转向是如何在新媒体时代的传播学中体现出来的。这一切源于新媒体时代人的角色的转变，这种转变带来的不是对空间的消解，而是对空间的社会化重构。第三节以最能代表第三空间的城市空间为例，将分析空间的社会化重构是如何在城市空间的建构过程中体现出来的，这包含了从场景传播到城市传播的过程。这个过程也是媒介建构空间、建构人与世界关系的过程。

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本文对“媒介本体论”展开论述。“媒介本体论”来源于“语言本体论”，“语言本体论”是本体论演进的结果，即语言从工具转向本体。在这部分将从本体论演进的角度来论述语言是如何从工具转向本体的，为后面“媒介本体论”做铺垫。

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