中国国际传播发展研究
| 书 名： |
中国国际传播发展研究 |
| 英 文 名： |
Research on the Development of China’s International Communication
|
| 作 者： |
胡正荣 李继东 姬德强 |
| I S B N： |
978-7-5201-7258-5 |
| 关 键 词： |
中外关系 传播学 中国 文化传播 |
| 出版日期： |
2021-06-01 |
中文摘要
近年来，全球国际传播在三种国际社会无政府文化下交织演进，全球化步入多元文化共存共赢的新阶段，媒介发展呈现万物传播的新态势，中国的国际传播应更加坚定文化自信，致力于传播好中国特色社会主义核心价值观，秉承人类命运共同体理念，建构融通中外的国际传播话语体系。
《中国国际传播发展研究》分为总报告、文化篇、传媒篇、企业篇、借鉴篇五个部分，深入探讨了中国国际传播的形势、背景、文化传播及其策略，由此拓展到对全球治理理论、公共外交等相关问题的讨论。从整体上看，2018年中国企业综合国际传播力显著增强，华为、联想、腾讯持续保持前三强，其中，华为横贯五大平台十强之首，联想集团国际传播力微降，值得关注的是，家电、企业、铁路和机械等企业的国际传播力大幅提升，彰显了中国制造综合实力的全面提升。从不同平台的表现来看，拥有Facebook账号的中国企业已近七成，但粉丝数和点赞数梯队间差距高达十倍，而且中国企业的海外影音图像社交平台传播力亟须加强。从关注中国企业的国际媒体来看，中国媒体在海外传播本土企业的能力日益增强，新华网、财新网挺进传播中国企业国际媒体十强，成立仅两年的CGTN表现出色；国际媒体从多维度关注中国企业，“全球”“国际化”“顶级”成为高频词。
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总报告
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文化篇
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传媒篇
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企业篇
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借鉴篇
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