CommonID:DIR_50194221,ID:14777412,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327504,name:第一章 中国实施“走出去”战略的历程和特征,ShortName:,SubName:,EnTitle:Chapter 1 History and Characteristics of China’s Implementing “Going Globally” Strategy,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:对外直接投资、对外证券投资是我国“走出去”的两种主要形式。伴随着我国改革开放,这两种“走出去”形式经历了曲折的、独特的发展过程,取得了巨大的发展成就,有力地促进了我国经济贸易发展。,AbstractEN:,KeyWords:52230,22940,6647,EKeyWords:76682,95302,2710,SubjectWords:,LiteratureId:8815770,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:null,ModifyTime:2023-09-26 22:32:49.0,HitCount:15,ShowType:putong,LogoID:0,PdfID:8815772,DownCount:5,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国实施“走出去”战略的历程和特征,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国实施“走出去”战略的历程和特征,_RowNo:3
CommonID:DIR_50194238,ID:8815774,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327505,name:第二章 中国实施“走出去”战略的理论文献回顾,ShortName:,SubName:,EnTitle:Chapter 2 The Theoretical Literature Review on China’s Implementation of “Going Globally” Strategy,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章主要介绍了研究文献综述;直接投资的理论框架;中国对外直接投资的政策体系;金融危机后实施走出去战略的新机遇;走出去战略的新视角及新现象。,AbstractEN:,KeyWords:52230,6647,321820,EKeyWords:54345,456642,32811,SubjectWords:,LiteratureId:8815773,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:54.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:25,ShowType:putong,LogoID:0,PdfID:8815775,DownCount:9,AuthorInfos:{"王迎新":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"董萍":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国实施“走出去”战略的理论文献回顾,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国实施“走出去”战略的理论文献回顾,_RowNo:4
CommonID:DIR_50194621,ID:8815795,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327512,name:第九章 中国“走出去”企业跨文化沟通效果,ShortName:,SubName:,EnTitle:Chapter 9 Cross-cultural Communication Effectiveness of Chinese “Going Globally” Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:本章论述了中国海外投资地域的语言文化分布;分析了目前中国海外投资的跨文化沟通能力、问题和挑战,在管新平(Guan,2005)有效跨文化沟通三要素基础上,着重分析了中国海外企业跨文化沟通的效果。我们发现,中国海外企业采用东道国语言文化直接沟通效果最好;采用翻译或第三方语言文化沟通的效果次优;在非华人社会里采用汉文化沟通的效果近乎无效。跨文化沟通效果高低对投资贸易发展具有重要意义,但是文化对经济影响只是在一定范围内起作用,不能过度夸大文化对经济的作用。,AbstractEN:,KeyWords:52230,119260,456801,EKeyWords:76682,150977,32997,SubjectWords:,LiteratureId:8815794,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:57.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:59,ShowType:putong,LogoID:0,PdfID:8815796,DownCount:6,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""},"冯雷":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国“走出去”企业跨文化沟通效果,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国“走出去”企业跨文化沟通效果,_RowNo:11
CommonID:DIR_50194648,ID:8815798,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327513,name:第十章 中国海外企业跨文化沟通策略理论,ShortName:,SubName:,EnTitle:Chapter 10 Cross-cultural Communication Strategies Theory of Chinese Overseas Enterprises,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:文化能够影响人们的思维、心理和判断,从而影响人们的行为、心情和生产力。讲求跨文化沟通策略和技巧是中国“走出去”企业成功的关键。跨文化沟通物质条件、沟通能力、信任度、自由度、文化差异度和共通度对跨文化沟通效果发挥不同程度的影响。中国海外企业既要利用中华优秀文化,又要贴近东道国本土文化行事,讲求跨文化沟通策略,提高信任度和沟通效果。,AbstractEN:,KeyWords:158795,456827,322998,EKeyWords:178415,181036,336218,SubjectWords:,LiteratureId:8815797,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:58.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:30,ShowType:putong,LogoID:0,PdfID:8815799,DownCount:10,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:中国海外企业跨文化沟通策略理论,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:中国海外企业跨文化沟通策略理论,_RowNo:12
CommonID:DIR_50194676,ID:8815801,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:327514,name:第十一章 全球文化一体化与中国文化“走出去”,ShortName:,SubName:,EnTitle:Chapter 11 Global Cultural Integration and Chinese Culture “Going Globally”,EnShortTitle:,EnSubTitle:,Level:0,BookId:8815761,AbstractCH:全球化促进投资、贸易、人员在世界范围内自由流动,特别是跨国公司活动推动跨文化沟通,有力地促进全球文化交流与融合。经济全球化是推进文化同化的重要经济机制与因素,区域化则是保持文化多样性、文化差异化和分化的重要机制。全球化与区域化加剧世界不同文化在交融与分化之间不断处于动态均衡与变动之中。文化多元性、多样性和差异性的非累积性质决定吸引人们文化选择的传播因素比创新因素更加关键。中国文化生命力、竞争力和吸引力依赖政治、经济、科技、教育等综合国力支持的文化创新和文化传播两种因素。,AbstractEN:,KeyWords:446131,4052,5843,EKeyWords:115145,36652,32176,SubjectWords:,LiteratureId:8815800,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120160801X20110871001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:wanghan,AddTime:2017-08-07 16:40:58.0,ModifyUser:Admin,ModifyTime:2023-09-26 22:32:49.0,HitCount:33,ShowType:putong,LogoID:0,PdfID:8815802,DownCount:6,AuthorInfos:{"夏先良":{"Address":"","Affiliation":"","Email":"","Role":null,"Photo":"","Blurb":""}},BookPublishDate:2011-12-01 00:00:00.0,SearchTitle:全球文化一体化与中国文化“走出去”,ISBN:978-7-5097-2903-8,BookTitle:中国“走出去”方式创新研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:全球文化一体化与中国文化“走出去”,_RowNo:13