中国“老字号”企业发展报告No.1（2011）
| 书 名： |
中国“老字号”企业发展报告No.1（2011） |
| 英 文 名： |
DEVELOPMENT REPORT OF CHINA OLD BRAND ENTERPRISE No.1(2011)
|
| 作 者： |
丁惠敏 黄忠彩 张继焦 主编 |
| I S B N： |
978-7-5097-2695-2 |
| 丛 书 名： |
|
| 关 键 词： |
工商企业 企业经济 研究报告 中国 2011 |
| 出版时间： |
2011年10月 |
中文摘要
2006年，商务部开始实施“振兴老字号工程”，并在当年颁布了第一批“中华老字号”企业名录。2011年，为了进一步促进“老字号”的成长，商务部又颁布了第二批“中华老字号”名录。“老字号”企业是指在长期的生产经营活动中，沿袭和继承了中华民族优秀的文化传统，具有鲜明的地域文化特征和历史痕迹，具有独特的工艺和特色产品、服务，取得了社会广泛认同，赢得了良好商业信誉的企业。这些“老字号”企业有什么长寿秘诀？其秘诀在于非物质文化遗产、品牌价值，还是文化底蕴？它们的发展是否一帆风顺？曾经遇到过什么问题？它们在今后能否长久地存活下去？ 本书认为，“老字号”企业具有良好的信誉和相当价值的品牌，同时具有鲜明而深厚的中华民族文化底蕴。这些因素可以视为“老字号”企业的核心竞争力，它们曾经让“老字号”企业长久地活下来了。如今，“老字号”要想长期地活下去，必须不断地调整自己的核心能力和系统运作能力，持续整合和日益创新这两者，突破一个个发展瓶颈;同时，实施价值链管理，清晰地认识自身的核心能力、系统运作能力、发展战略、优化核心业务等问题，增强自己的竞争优势。“老字号”企业要想基业长青，应该基于自身的核心竞争力不断完善价值链管理。 本书是第一本“老字号”蓝皮书，介绍了中国“老字号”企业近几年(2008~2011年)的发展，参与撰写的专家主要来自中国社会科学院、商务部及部分高校、学术机构、企业。全书除了总报告及综合篇外，还包含“8个省市”、“4个行业”、“7个维度”、“14个案例”和“3位掌门”等内容。“调研篇”总结了天津、云南、重庆、辽宁、浙江、上海、广州、北京8个省市的“老字号”企业发展状况，“行业篇”对酿造、医药、服装鞋帽和饮食4个行业的“老字号”企业作出了分析，“观测‘老字号’篇”从企业竞争力、社会责任、信息化水平、技术创新、政企关系和公司治理等7个维度对“老字号”企业的整体发展作出了分析判断，“案例篇”回顾了14个“老字号”企业的发展历史，“精英人物篇”分享了3位“老字号”企业掌门人的成长历程。最后，本书还收录了商务部认定的两批“中华老字号”企业名录。
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总报告
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综合篇
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行业篇
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观测“老字号”篇
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案例篇
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精英人物篇
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附录
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