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中国康养产业发展报告(2018)

书 名: 中国康养产业发展报告(2018)
英 文 名: ANNUAL REPORT ON KANGYANG INDUSTRY OF CHINA (2018)
作 者:  何莽 崔永伟 杜洁 沈山 彭菲
I S B N: 978-7-5201-5243-3
丛 书 名: 康养蓝皮书
关 键 词:  医疗保健事业 康养产业 设施建设 度假小镇
出版日期: 2019-08-01

中文摘要

为了分析2018年中国康养产业发展现状,全面掌握康养产业的资源与环境、技术创新与资本动态,康养产业项目课题组历时8个月,对全国2000多个县(市、区)的康养环境、资源、政策与设施及康养企业等进行广泛调研,对收集到的海量数据进行全面系统的梳理和建库,初步形成了区域康养产业可持续发展数据库、各市县区康养政策库、在建大中型康养项目库、240万家康养企业库等。基于这些数据和素材,加工、整理和撰写了《中国康养产业发展报告(2018)》,共分为四个部分。

第一部分为总报告,重点阐释了区域康养产业可持续发展能力的指标体系,深入剖析康养环境、资源、设施以及声誉等决定区域康养产业可持续发展的四大要素,概述了全国康养产业发展的四大要素基本现状,基于可持续发展的指标体系推选出全国康养50强县(市)和10强市,重点对各区域如何综合提升康养产业可持续发展能力进行探讨。

第二部分为分报告,共有3篇,分别从环境、资源、设施三个维度切入,剖析区域康养吸引物打造和可持续发展能力建设的核心要素。在康养环境分报告中,首次综合考察了全国各地的气温、海拔、日照、湿度、空气质量和文化环境等因素对康养产业的发展影响,筛选出全国康养环境50强县(市)。在康养资源分报告中,把地理标志产品、森林覆盖率、负氧离子和生物多样性,饮用水、海洋、温泉等资源丰富和优质程度作为主要考察指标,分析全国各地的康养资源概况。康养设施分报告发现75%以上的城市传统养老机构每千人床位数不足2张,但新型城市居家养老服务中心迅速崛起,已在数量上赶超传统的养老机构。

第三部分为专题篇,重点对全国的康养政策、康养企业和长寿之乡等进行专题调研,形成专项报告。政策专题分析了国家及地方政府部门出台的与健康、养生、养老等相关的一系列政策法规和发展规划,评价各地政府对于康养产业发展的重视程度、康养产业布局以及康养规划进程等。长寿之乡专题集中调研了中国79个长寿之乡(县、市),发现了不少有趣的现象,如长寿之乡都具有森林覆盖率高、年降雨量丰富及年均气温适宜等局部区域特征,且具有浓厚的养生文化和孝文化氛围、与本地水土相生相长的特有生活方式,与其他地区形成鲜明的对比,在作息方面形成自身的康养特色。

第四部分为案例篇,根据康养评价整体指标和项目团队的调研结果,选取康养产业较有特色、市场影响力较大的五大连池市和洪雅县七里坪小镇,以及广东温泉、云浮中医药两个基于自然资源的康养产业开发案例,对其资源、政策、康养业态、特色项目、市场营销等方面进行分析,探讨区域如何充分利用当地资源优势、通过项目和产业园建设打造康养产业,为全国康养产业发展提供借鉴思路,以推动康养产业体系的完善、优化康养项目的区域布局。

2018版康养蓝皮书可为各地各级政府因地制宜促进康养产业发展提供决策参考,为各类康养企业的全国规划、区域布局、投资决策提供战略支撑,也可为康养消费者选择康养目的地提供客观的第三方数据。

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