中国康养产业发展报告（2022～2023）
书 名： 中国康养产业发展报告（2022～2023）
英 文 名： ANNUAL REPORT ON KANGYANG INDUSTRY OF CHINA （2022-2023）
作 者： 何莽 彭菲 杜洁 沈山 崔永伟
I S B N： 978-7-5228-1848-1
丛 书 名：
康养蓝皮书
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关 键 词： 康养产业 高质量发展 康养标准 标准体系
出版日期： 2023-07-01
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中文摘要
站在推进实施“十四五”规划的关键之年，高质量发展成为各地方政府施政决策和产业发展的重要方向。在持续多年的跟踪调研过程中，《康养蓝皮书》编委会充分意识到标准对于康养产业高质量发展的重要性和迫切性，由标准缺失导致的问题已经成为制约行业发展的短板。总报告以康养产业标准为切入点，初步建立了中国康养标准数据库。经调研发现，在为数不多与康养相关的标准中，标准层次和领域发展较为失衡，康养产业标准化进程相对迟滞，管理体制尚不清晰，在技术、人才和经费支持上也不足，康养产业标准化急需突破众多短板制约。基于问题导向，为加快我国康养产业标准化进程，总报告最后从组织结构、基础研究、体系优化、跟踪问效与财政支持等方面提出相关建议，以期促进我国康养产业的健康、有序发展。
分报告重点关注康养农业和气候康养两个主要康养领域。在康养农业领域，休闲农业转型康养渐成趋势，但康养休闲农业的概念内涵及发展业态尚未成熟，专门针对康养休闲农业的标准体系不全、数量较少，阻碍了先进经验推广和休闲农业发展。气候康养历来是蓝皮书的关注重点之一，分报告对国内避寒型气候康养的相关研究进行梳理，发现我国避寒型气候康养的研究仍处于初级阶段，尚未形成较为成熟的体系。报告对避寒型气候康养的定义与内涵、分类与特点及近些年国内研究现状等方面进行了归纳总结，并提出了“十四五”时期避寒型气候康养目的地发展的展望。
评价报告共有两篇。区域评价报告在完善各数据库的基础上，更新了全国康养20强市和100强县榜单。整体而言，康养强市、强县的总体变化较小，但也呈现出值得关注的趋势：一是康养产业的发展不受行政区域规划限制，呈现出跨省、跨区域集聚的特征。如河南省焦作市、山西省运城市、福建省三明市等；二是资源、环境、区位等要素是决定地方康养发展水平的核心因素；三是经济越发达的省份，康养政策发展的稳定性就越弱，广东与江苏即为典型代表。总体而言，通过连续五年跟踪调研，发现各地康养产业实现可持续发展主要有资源驱动、政策引领、项目推动、运营推广、标准牵头五种模式。温泉康养效果评价报告以情景实验法探索影响温泉康养效果的核心因素，发现视觉摄入依然在温泉康养中占据主要位置，但触觉摄入，特别是水环境因素却是温泉康养效果的决定性前提，揭示了多感官摄入广度对恢复体验的积极影响作用。
专题报告共有四篇，分别从康养政策、社区建筑适老化改造、老年人养老旅游、粤澳跨境康养休闲等方面对当前康养产业的若干热点进行回应。其中，康养政策报告发现，虽然大多数地方都立足于当地资源、区位和经济条件等制定发展康养产业的相关政策，但康养政策在经济较为发达的地区持续性较弱。社区建筑适老化改造报告重点围绕社区空间特点，从完善社区空间组织结构、建立社区无障碍空间体系、植入社区适老化空间模块三方面提出更新设计策略。老年人养老旅游报告基于社会情绪选择理论，对老年人的旅游动机和旅游阻碍因素进行解释。粤澳跨境康养休闲报告结合横琴粤澳深度合作区建设背景，进一步分析我国康养产业解除转型桎梏的关键机遇，建议围绕横琴合作区设立“全国康养旅游改革压力试验基地”，并提出相应的发展构想和保障措施。
案例与借鉴报告共有四篇，通过对老易养集团、兴文县中医药旅游、专业康养社区、国际健康城市标准等国内外先进发展案例的梳理和分析，为我国其他地区地方政府和康养企业以康养标准促进产业高质量发展提供了经验借鉴。
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总报告
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分报告
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评价篇
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专题篇
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案例与借鉴篇
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