中国零售业“走出去”对接“一带一路”
| 书 名： |
中国零售业“走出去”对接“一带一路” |
| 英 文 名： |
CHINA’S RETAIL INDUSTRY GOING OUT STRATEGY ADAPTING TO THE BELT AND ROAD
|
| 作 者： |
朱瑞庭 |
| I S B N： |
978-7-5201-6117-6 |
| 关 键 词： |
零售业 对外投资 中国 “一带一路” |
| 出版日期： |
2020-01-01 |
中文摘要
当今的全球经济是以全球价值链为特点的，其中，跨国零售巨头深度参与了全球价值链的构建和塑造。在这样的背景下，中国零售业“走出去”具有特殊的战略意义。一方面，对中国而言，通过零售业首先进入“一带一路”，构建“一带一路”零售贸易网络，是拓展自身全球价值链的有效途径；另一方面，沿线绝大多数属于新兴和发展中经济体的国家和地区，则可以利用自身比较优势，借由“一带一路”区域价值链参与全球价值链，从而实现自身的包容性发展。
本书研究中国零售业“走出去”对接“一带一路”的必要性和可行性，两者对接、联动发展的途径、模式、战略、策略以及保障等，在这一基础上提出了中国零售业“走出去”对接“一带一路”的政策建议。本书深化了中国零售业“走出去”和“一带一路”已有的研究，是两者的融合，不仅为中国零售业“走出去”战略的实施提供依据，而且为拓展和深化“一带一路”研究提供支撑。
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绪论
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上篇 中国零售业“走出去”对接“一带一路”的理论框架
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中篇 中国零售业“走出去”对接“一带一路”的实证研究
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下篇 中国零售业“走出去”对接“一带一路”的政策建议
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结语
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