中国国际文化贸易发展报告（2020）
书 名： 中国国际文化贸易发展报告（2020）
英 文 名： REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL CULTURAL TRADE （2020）
作 者： 李嘉珊
I S B N： 978-7-5201-7231-8
丛 书 名：
文化贸易蓝皮书
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关 键 词： 文化产业 国际贸易 研究报告 中国 2020
出版日期： 2020-10-01
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中文摘要
在国内外风险挑战明显上升的复杂局面下，中国对外文化贸易增长态势持续平稳，文化贸易结构逐步优化，文化服务质量和国际竞争力不断提升。2019年中国对外文化贸易总额为1114.5亿美元，同比增长为8.9%。其中，文化贸易出口总额为998.9亿美元，同比增长7.9%；进口总额为115.7亿美元，同比增长17.4%。
《中国国际文化贸易发展报告（2020）》在对2019年中国对外文化贸易的研究中，既着眼整体研究，又从演艺、广播影视、电影、图书版权、动漫、游戏、文化旅游、艺术品、创意设计等9个重点行业领域进行深入分析，同时通过专题篇、比较与借鉴篇、实践创新篇进行专题研讨。本书综合运用定性与定量相结合、个体论与整体论相结合、实证性与评价性相结合的研究方法，对中国对外文化贸易存在的文化贸易进出口结构不均衡、对象国与区域发展不均衡、新技术融合创新不足、风险应对能力不足、复合型人才储备不足等问题进行了探讨。
本书集专家学者之智，取产业实践之长，通过总结经验、分析问题、比较借鉴，在中国深入参与经济全球化和持续推进贸易自由化背景下，为对外文化贸易挖掘新动能、拓展新空间、实现新布局等提出对策建议。
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