中国国际文化贸易发展报告（2021）
书 名： 中国国际文化贸易发展报告（2021）
英 文 名： REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL CULTURAL TRADE （2021）
作 者： 李小牧 李嘉珊 刘霞
I S B N： 978-7-5201-8853-1
丛 书 名：
文化贸易蓝皮书
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关 键 词： 国际文化贸易 国际服务贸易 数字化
出版日期： 2021-08-01
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中文摘要
由于受到新冠肺炎疫情的影响，中国对外文化贸易进出口额均出现了小幅下降，但从总体上看基本维持了较为平稳的发展态势。根据海关总署的统计数据，2020年中国文化产品对外贸易总额约为1086.90亿美元，同比下降2.48%。其中，出口总额约为972.01亿美元，同比下降2.69%；进口总额约为114.89亿美元，同比下降0.70%。
《中国国际文化贸易发展报告（2021）》分为总报告、行业篇、专题篇、比较与借鉴篇和实践创新篇。其中，行业篇对演艺、广播影视、电影、图书版权、动漫、游戏、文化旅游、艺术品、创意设计等9个重点行业领域进行深入分析，2020年新冠肺炎疫情对不同行业都产生了不同程度的冲击，如进口影片数量、票房和占比均出现较为明显的下降，中国艺术品市场全年交易额呈现下滑趋势，但随着疫情防控效果的提升，中国电影国际影响力提高，艺术品市场也在数字化的背景下实现了线上销售、拍卖等交易额井喷式增长。专题篇对中国演艺产业国际化、中国功夫海外传播和中国电影“走出去”在2020年呈现的新特点进行了分析和总结，并将中国与其他国家的文化贸易政策进行比较研究。比较与借鉴篇分析了巴西文化贸易与投资概况，总结了国际大型会展线上发展经验。实践创新篇围绕疫情背景下中国电子竞技赛事服务发展、中国文化产品贸易的新特点及新转向等，分析其在数字化背景下的发展路径。本书综合运用定性与定量相结合、个体论与整体论相结合、实证性与评价性相结合的研究方法，对中国对外文化贸易存在的文化贸易相关法律制度仍有待完善、科技创新与文化贸易融合度有待提高、文化品牌建设力度不够等问题进行了探讨。本书在推动中国特色文化产品和服务“走出去”和加快建设贸易强国的背景下，提出健全文化贸易相关法律体系、推动文化与科技深度融合、打造优质文化品牌等对策建议。
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总报告
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行业篇
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专题篇
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比较与借鉴篇
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