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旅游产业集群模块化发展的协调机制

书 名: 旅游产业集群模块化发展的协调机制
英 文 名: The Coordination Mechanism of Modular Development of Tourism Industry Clusters
作 者: 陶春峰
I S B N: 978-7-5201-6425-2
关 键 词:  旅游业 产业集群 产业模块化
出版日期: 2020-05-01

中文摘要

进入21世纪,世界旅游业经过快速的发展,已经成为许多国家和地区的支柱产业和品牌名片。旅游业的快速发展、游客需求的多样化和个性化,使旅游业的产业结构进一步得到调整和完善,进而升级发展为由各相关产业聚集而成的旅游产业集群。由于旅游系统自身的复杂性、个别社区的保护主义,以及游客需求的动态性特点,旅游产业集群在发展中出现了一些较难克服的问题。模块化思想能够激发企业的内在创新动力,并有利于从系统科学的角度解决复杂问题。但旅游产业集群在模块化形成的过程中,忽视了产业集群中相关合作方的利益冲突,导致产业模块化的效率不高,从而制约了旅游合作向更深层次推进。本书主要针对旅游产业集群迫切需要解决的痛点展开研究。

首先,收集旅游产业集群中的大量数据,基于这些数据,运用产业模块化理论,分别对旅游产业的集群效应和模块化发展的影响因素进行分析,探讨旅游产业集群模块化专业分工的演进机理。其次,运用利益相关者理论对旅游产业集群模块化发展中利益相关者进行界定和分层,建立Hicks需求函数分析旅游产业利益相关者的复杂关系,对旅游产业集群模块化发展中利益相关者结构层次进行优化,探讨利益相关者的诉求。再次,从信息有效控制的角度,对旅游产业集群模块化发展中的风险性、牛鞭效应和逆向选择进行探讨;构建核心层、紧密层和松散层的效用函数,并计算各利益相关者参与度的综合权重;在效益最大化下建立旅游产业集群模块化发展的效用函数,运用博弈模型研究模块化发展的形成机制,为模块内各利益相关者的利益分配提供机制保障。复次,利用“委托—代理”模型、不对称纳什协商模型、Shapely值模型以及MCRS模型探讨利益协调模型的构建,运用动态合作博弈理论和模型构建模块间综合利益分配机制,并进行实证分析。最后,从政府部门、行业协会以及各旅游企业的视角,提出促进旅游产业集群可持续发展的政策建议。

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旅游产业是对旅游中的经济活动和为旅游活动直接提供物质、文化、信息、人力、智力、管理等服务与支持的行业的总称。旅游产业涵盖面较广,不仅包括由旅游直接产生的一系列经济活动、为旅游活动提供物质支撑的农林牧渔业、轻重工业和建筑业,还包括金融保险业、信息服务业、公共服务业、文化及演艺业,以及旅游行政管理、边检、海关等国家职能机构。

在世界经济中,产业集群是一种普遍的经济现象,它是一个地区经济发展的重要构架,对区域经济竞争力的提升有重要的作用。产业集群理论在传统制造业和高新技术产业的应用较多,在产业空间布局和战略规划方面的运用效果显著。旅游产业的起步相对较晚,产业集群理论在旅游业中的运用还不够深入。

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