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珠峰生态文旅融合发展研究报告(2023)

书 名: 珠峰生态文旅融合发展研究报告(2023)
英 文 名: ANNUAL REPORT ON THE CULTURAL TOURISM INTEGRATION DEVELOPMENT OF MOUNT QOMOLANGMA (2023)
作 者:  陈明祥 扎西顿珠 袁德刚 朱冬锋
I S B N: 978-7-5228-2276-1
关 键 词:  旅游业 生态旅游 西藏 珠穆朗玛峰 2023
出版日期: 2023-09-01

中文摘要

青藏高原最大的价值在生态、最大的责任在生态、最大的潜力在生态,作为“地球第三极”的珠穆朗玛峰更是肩负着这一重要使命,积极探索生态与文旅融合的高质量发展。本报告以珠穆朗玛峰生态文旅为研究对象,分为总报告、文旅融合篇、市场分析篇、资源开发篇与治理研究篇,一方面,系统梳理珠峰文化旅游的资源现状与发展形势、市场特征与消费趋势、品牌构建与宣传推广、生态与可持续发展等,让更多的学者关注珠峰文化旅游,让更多的民众了解珠峰文化旅游,让更多的游客走进珠峰文化旅游;另一方面,分析珠峰文化旅游面临的挑战,提出具有针对性的对策建议,以期推进珠峰文化和旅游深度融合,为激发更大的产业价值提供智力支撑和决策参考。

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