珠峰生态文旅融合发展研究报告（2023）
| 书 名： |
珠峰生态文旅融合发展研究报告（2023） |
| 英 文 名： |
ANNUAL REPORT ON THE CULTURAL TOURISM INTEGRATION DEVELOPMENT OF MOUNT QOMOLANGMA （2023）
|
| 作 者： |
陈明祥 扎西顿珠 袁德刚 朱冬锋 |
| I S B N： |
978-7-5228-2276-1 |
| 关 键 词： |
旅游业 生态旅游 西藏 珠穆朗玛峰 2023 |
| 出版日期： |
2023-09-01 |
中文摘要
青藏高原最大的价值在生态、最大的责任在生态、最大的潜力在生态，作为“地球第三极”的珠穆朗玛峰更是肩负着这一重要使命，积极探索生态与文旅融合的高质量发展。本报告以珠穆朗玛峰生态文旅为研究对象，分为总报告、文旅融合篇、市场分析篇、资源开发篇与治理研究篇，一方面，系统梳理珠峰文化旅游的资源现状与发展形势、市场特征与消费趋势、品牌构建与宣传推广、生态与可持续发展等，让更多的学者关注珠峰文化旅游，让更多的民众了解珠峰文化旅游，让更多的游客走进珠峰文化旅游；另一方面，分析珠峰文化旅游面临的挑战，提出具有针对性的对策建议，以期推进珠峰文化和旅游深度融合，为激发更大的产业价值提供智力支撑和决策参考。
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总报告
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文旅融合篇
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市场分析篇
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资源开发篇
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治理研究篇
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