中国跨境电商发展报告（2021）
| 书 名： |
中国跨境电商发展报告（2021） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CROSS-BORDER E-COMMERCE IN CHINA （2021）
|
| 作 者： |
张大卫 徐平 喻新安王小艳 王岳丹 |
| I S B N： |
978-7-5201-8219-5 |
| 丛 书 名： |
跨境电商蓝皮书
订阅
|
| 关 键 词： |
电子商务 产业发展 跨境电商 |
| 出版日期： |
2021-05-01 |
中文摘要
《中国跨境电商发展报告（2021）》由河南国际数字贸易研究院组织研创，是第二部对我国跨境电商发展情况进行跟踪研究的蓝皮书。为充分探讨跨境电商如何更好地服务国家“双循环”战略，本书以“双循环格局下跨境电商发展”为主题，全面总结了2020年我国跨境电商运行的主要特点和取得的成效，深入分析了2021年我国跨境电商的发展趋势，并对“双循环”新发展格局下跨境电商实现高质量发展提出了对策建议。全书深度融入了《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》的新思想、新提法、新要求，以期为新形势下稳定跨境电商产业链供应链、畅通国民经济循环提供理论参考和智力支持。
全书由总报告、专题篇、案例篇、探索篇组成。总报告在深入分析2020年我国跨境电商发展情况和未来发展趋势的同时，深刻阐述了跨境电商对塑造“双循环”新发展格局的重大意义以及“双循环”新发展格局下跨境电商发展的新要求和新使命。专题篇围绕“跨境电商与双循环”，从发展数字贸易、带动传统产业转型升级、发挥政策协同效应等方面，探讨跨境电商作为外贸新业态新模式如何服务好新发展格局。案例篇聚焦成都、长沙、青岛、南宁等具有先行性、示范性和较大影响力的跨境电商综试区城市，归纳和提炼这些综试区的创新改革成果和典型经验做法，为全国其他跨境电商综试区的发展提供参考借鉴。探索篇立足跨境电商行业理论研究和实践探索的前沿问题，从数字治理、数字服务税、区块链与跨境供应链、跨境电商应用型人才培养体系建设等方面，深入探究跨境电商发展过程中的重点、难点、热点问题，并提出跨境电商可持续健康发展的思路和相应举措。
2020年，面对错综复杂的国内外形势和突如其来的新冠肺炎疫情考验，我国经济表现出强大的韧性和活力，进出口总值达到32.16万亿元，同比增长1.9%。跨境电商更是发挥突破时空限制、低成本、高效率的独特优势，逆势增长31.1%，成为中国外贸亮眼“成绩单”的主要推手和构建新发展格局的重要力量。在构建“双循环”新发展格局的过程中，跨境电商必须做出新的战略考量和战略布局，充分利用“两个市场、两种资源”，不断提升服务国内国际双循环的能力，加快我国产品出海和品牌出海步伐，为稳住外贸外资基本盘提供重要支撑，为畅通全球产业链供应链贡献积极力量。
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总报告
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专题篇
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案例篇
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探索篇
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