EC大潮：电子商务趋势
中文摘要
EC大潮是一项历史盛会，我们何其幸运地生活在工业革命以后最大的变革时期，也见识到网路经济席卷全球各地的景况。
EC到底是什么？网路会不会成为泡沫经济？未来商场上决战决胜关键与行销策略有何关系，随着虚拟社群、虚拟货币的兴起，对真实世界又将造成什么冲击？信息化与网路对企业有何重要性？……凡此种种您都可在本书中获得满意的解答。
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第一篇 解读EC
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第二篇 探讨社群网站
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第三篇 网上关系行销
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第四篇 网上企业管理
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第五篇 EC发展探索
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