中国健康旅游发展报告（2021）
书 名： 中国健康旅游发展报告（2021）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF HEALTH TOURISM IN CHINA （2021）
作 者： 刘庭芳 侯胜田 胡志 向月应
I S B N： 978-7-5201-8819-7
丛 书 名：
健康旅游绿皮书
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关 键 词： 旅游保健 旅游业发展 健康产业
出版日期： 2021-09-01
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中文摘要
迄今仍在全球肆虐的新冠肺炎疫情给我国的各行各业带来了巨大而深远的影响，同时也引发了人民群众对健康问题的密切关注，民众的健康意识和健康需求得到显著的强化。
健康旅游作为一种维护身心健康的手段，拥有悠久的历史，有关“健康旅游”的概念最早甚至可以追溯到古希腊时期。随着时代的变迁，健康旅游的内涵亦在不断丰富、演进与完善，目前认为健康旅游涉及医疗、健康管理、温泉、SPA、康养和旅游等众多的产业链条，市场前景广阔，发展迅速。然而在发展过程中，不少地方存在低水平重复建设、“跑马圈地”、同质化竞争等现象，如何防止健康旅游市场盲目过热发展或无序竞争的现象出现，实现健康旅游产业的健康成长，则是我们共同面临的一个重要挑战。
本书对“健康旅游”的概念和内涵进行了充分的阐释，对发展现状和发展趋势进行了系统性地梳理与描述，以期为行业的发展凝聚共识，指明方向。全书包括六个部分：总报告、分报告、专题篇、国际健康旅游篇、比较与借鉴篇和案例篇。
总报告重点探讨了中国健康旅游发展现状、趋势与建议。项目组通过对国际实践的系统回顾和对中国健康旅游的发展历程与现状的刻画，探讨目前健康旅游市场的发展趋势，并提出相应的政策建议，对于指导健康旅游产业下一步的科学发展具有重要意义。
分报告从学界视角出发，主要围绕“中国公民出境健康旅游”“中国入境健康旅游”两个维度描述中国跨境健康旅游的市场现状与发展趋势。
专题篇主要利用自行研发的指标体系，对首批13家国家健康旅游示范基地进行了系统的第三方评价，系统归纳了中国健康旅游新技术、新产品、新业态，对中医药健康旅游的发展与创新进行了探讨。
国际健康旅游篇对“十四五”期间中国国际健康旅游的产业发展进行了展望，探讨了我国打造国际健康旅游目的地的对策，并针对国际健康旅游与商业健康保险的关系展开讨论。
比较与借鉴篇全面地剖析了欧美、亚洲等国家与地区的国际健康旅游产业发展现状与发展战略，萃取其发展经验，并转化为对中国的发展启示。
案例篇系统介绍了三亚市中医药健康旅游、北戴河生命健康产业创新示范区、博鳌乐城国际医疗旅游先行区在国际健康旅游方面所做出的探索及取得的宝贵经验。
新冠肺炎疫情使健康旅游的发展步伐暂时变得顿挫，但是人类对健康旅游的需求会长期存在，并且将会越来越强烈、越来越多样化。在“双循环”的格局和背景下，政府部门需要将健康旅游产业作为绿色经济增长引擎之一来看待，加强政策扶持与宣传引导；学术界需要强化对健康旅游行业的研究，为行业的高质量发展提供学术研究支撑；健康旅游产业需要进一步强化内涵建设，研发更具特色、更有吸引力的产品。
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总报告
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分报告
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专题篇
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国际健康旅游篇
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比较与借鉴篇
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案例篇
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