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康养旅游研究

书 名: 康养旅游研究
英 文 名: Study on Health Tourism
作 者: 陈昕
I S B N: 978-7-5228-0391-3
关 键 词:  旅游保健 旅游业 康养旅游
出版日期: 2022-06-01

中文摘要

本书系财政部、教育部与云南省共同立项的“部省合建民族学牵头相关优势特色学科协同支持云南康养旅游产业发展”重点项目(项目编号:C176280203)的一个代表性研究成果。

本书坚持以习近平新时代中国特色社会主义思想为指导,深入贯彻“健康中国”战略,围绕文旅产业与康养产业融合发展的目标,以“全面、长远、深刻、务实”的视野,以紧跟新时代的洞察力,系统地回答了康养旅游是什么,如何发展康养旅游,发展康养旅游的重点是什么,谁来推动康养旅游发展等问题,力图为我国加快推动康养旅游高质量发展、加快构建和形成科学的发展指标体系、创造康养旅游新产品等提供思路和办法。全书共十八章,主要包括世界康养旅游的溯源、发展类型、基本条件、大趋势和我国康养旅游发展的主要优势、现状、问题、总体方略、重大举措、政策体系、主选类型、指标构建、市场分析和产品供给以及国内外经验借鉴、个例研究等内容。

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CommonID:DIR_72533453,ID:15027888,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:716505,name:前言,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:康养旅游作为一种能促进人身心健康、能为人民群众提供全方位全周期健康服务的新业态,从健康和旅游两方面满足了人民群众对美好生活的向往,成为“健康中国”战略的重要组成部分,受到了国家层面的高度重视。纵观国内,近年来,在国家政策支持和市场需求的双重加持下,我国康养旅游呈现出蓬勃发展的势头。然而,从总体来看,我国康养旅游的发展仍处于初级阶段,与国内庞大的市场需求相比,康养旅游发展仍然不充分,供需矛盾仍旧突出,尤其是对康养旅游产业系统性、全面性、综合性的研究不够,导致概念不清、标准缺失、分类以偏概全、细分市场缺乏研究等,这也成为制约康养旅游在我国健康快速发展的重要因素。因此,本文将梳理国内外康养旅游的发展历程、厘清康养旅游的概念、科学合理划分康养旅游的类型、明确所需的资源条件,同时认真总结国外发展经验、研判国际国内康养旅游的发展趋势,在此基础上,积极探索我国康养旅游发展的新思路、新途径、新办法和新对策,为加快推进我国康养旅游高质量发展做出先驱性的有益尝试。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027887,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:56.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:28,ShowType:putong,LogoID:0,PdfID:15027889,DownCount:46,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:康养旅游研究前言,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:康养旅游研究前言,_RowNo:1
CommonID:DIR_72533454,ID:15027891,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716506,name:第一章 我国康养旅游研究概述,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:康养旅游是传统旅游产业的升级版,在具体实践中已展现出健康系数高、滞留时间长、消费能力强、旅游节奏慢、重游率大等特点。总体上看,康养旅游的实践探索远远高于理论构建。康养旅游研究自开展以来,学术界主要从概念释义、发展定位、优势条件、重点方向、实践路径等方面展开探讨,研究成果丰富,涉及学科众多。但同时也存在诸如概念不清、视角不宽、方法偏一、内容粗浅等问题。有鉴于此,本文力图把重点放在厘清康养旅游的概念内涵及演变过程上,同时注重运用多维视野认知康养旅游实践与发展,注重运用大数据和多学科协同的视角拓展康养旅游的研究空间,以求最大限度地实现其研究的整体性、系统性、前瞻性和可行性。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027890,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:56.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:15,ShowType:putong,LogoID:0,PdfID:15027892,DownCount:43,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:我国康养旅游研究概述,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:我国康养旅游研究概述,_RowNo:2
CommonID:DIR_72533470,ID:15027896,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716507,name:第二章 康养旅游概念溯源,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:近十年来康养旅游发展迅速,但康养旅游的理论研究始终滞后于实践发展。本文研究了在康养旅游的发展变迁中,康养旅游、健康旅游、医疗旅游、养生旅游等相关概念。,AbstractEN:,KeyWords:355354,2688,2689,EKeyWords:485370,28479,4610,SubjectWords:,LiteratureId:15027895,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:23,ShowType:putong,LogoID:0,PdfID:15027897,DownCount:44,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:康养旅游概念溯源,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:康养旅游概念溯源,_RowNo:3
CommonID:DIR_72533485,ID:15027899,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716508,name:第三章 国内外康养旅游发展类型,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:从理论和实践层面来看,康养旅游的涵盖范围较广,不同学者对其包含的类型界定存在差异。《现代旅游经济学》中指明,康养旅游包括体育旅游和保健旅游。总体来看,学术界至今对康养旅游发展的类型,还缺乏一个较为全面、系统的归纳和梳理。本文从国内外康养旅游发展的实际出发,对世界主要国家的康养旅游发展类型进行分析、归纳、总结,在此基础上,从资源和条件要素角度出发,将国内外目前康养旅游发展的类型大致归纳为四大类21种,即生态型康养旅游、文化型康养旅游、医养型康养旅游和运动型康养旅游四大类。,AbstractEN:,KeyWords:355354,8459,2689,EKeyWords:485370,48662,4610,SubjectWords:,LiteratureId:15027898,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:8,ShowType:putong,LogoID:0,PdfID:15027900,DownCount:42,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:国内外康养旅游发展类型,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:国内外康养旅游发展类型,_RowNo:4
CommonID:DIR_72533511,ID:15027902,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716509,name:第四章 国内外康养旅游发展的基本条件,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:面对蓬勃发展的康养旅游产业和巨大的蓝海市场,世界上很多国家和地区都将康养旅游作为引领旅游转型升级的重要主题,积极谋划和大力发展。然而,从国内外各类型康养旅游发展的成功经验和典型案例来看,康养旅游产业属于资源依赖性和条件要素聚合性较强的产业,必须具备一些必要的资源和条件才有发展的可能性。本文深入分析世界各国主要康养旅游发展条件,无论发展哪一种康养旅游,至少应具备以下六大基本条件:优越的生态环境,浓厚的人文氛围,美味健康的餐饮体系,凸显主题的住宿设施,健全的医疗配套体系,便捷的通达系统。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027901,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15027903,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:国内外康养旅游发展的基本条件,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:国内外康养旅游发展的基本条件,_RowNo:5
CommonID:DIR_72533546,ID:15027905,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716510,name:第五章 国际康养旅游发展的大趋势,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:本文认为在国际上康养旅游产业发展已渐趋成熟,产业体系日趋完善,产品业态不断丰富,管理体系日渐完善,专业化服务水平不断提升,产业标准制定渐趋规范,文化活动吸引力强,医疗技术先进及基础设施保障有力等发展趋势。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027904,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15027906,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:国际康养旅游发展的大趋势,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:国际康养旅游发展的大趋势,_RowNo:6
CommonID:DIR_72533575,ID:15027908,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716511,name:第六章 我国康养旅游发展的大背景,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:党的十九大以来,我国健康事业快速发展,在“健康中国”战略推进实施的崭新征程中,康养旅游产业迎来空前的发展机遇“窗口期”。具体包括全面小康为发展康养旅游奠定坚实基础;建设“健康中国”提升康养旅游产业地位;城市化进程加快孕育康养旅游新需求;人口老龄化催生康养旅游大发展;旅游升级急需康养旅游提供新动能;科技发展为康养旅游腾飞插上翅膀;休假制度逐步优化为康养旅游持续发展提供时间保障。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027907,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:15027909,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:我国康养旅游发展的大背景,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:我国康养旅游发展的大背景,_RowNo:7
CommonID:DIR_72533605,ID:15027911,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716512,name:第七章 我国康养旅游发展的主要优势,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:我国有着广袤的国土面积、秀丽的山川河流、悠久的历史传统以及璀璨的民族文化,独特的自然资源优势和文化资源优势,形成了发展康养旅游的良好基础。同时,还具有深厚的旅游基础和极为广阔的市场前景。本文具体分析了我国发展康养旅游的自然资源优势、文化资源优势、旅游市场优势。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027910,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_007,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15027912,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:我国康养旅游发展的主要优势,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:我国康养旅游发展的主要优势,_RowNo:8
CommonID:DIR_72533623,ID:15027914,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716513,name:第八章 我国康养旅游发展的现状,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:近年来,在市场消费需求、旅游转型升级等多重重大因素的推动下,全国康养旅游发展方兴未艾,国家政策红利不断释放,知名企业纷纷涉足,抢占康养旅游市场先机。基于此,本文从产业发展、政策红利、多模式发展等角度分析我国康养旅游业发展现状。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027913,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:57.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15027915,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:我国康养旅游发展的现状,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:我国康养旅游发展的现状,_RowNo:9
CommonID:DIR_72533651,ID:15027917,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716514,name:第九章 我国康养旅游发展存在的主要问题,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:尽管当前我国康养旅游发展如火如荼,但总体上看,我国康养旅游尚处于起步阶段,还存在体制机制不健全、顶层设计不够、行业标准亟须出台、产品开发层次低、康旅产品类型单一、中医药康养品牌有待擦亮、复合型专业人才稀缺、硬件设施保障不充分等问题,亟待破解。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027916,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:7,ShowType:putong,LogoID:0,PdfID:15027918,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:我国康养旅游发展存在的主要问题,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:我国康养旅游发展存在的主要问题,_RowNo:10
CommonID:DIR_72533663,ID:15027920,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716515,name:第十章 加快康养旅游发展的总体方略,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:思考当前,展望未来,我国康养旅游发展优势明显、潜力巨大。同时,机遇与挑战并存,潜力与压力共生。未来必须紧紧围绕新时代旅游高质量发展和“健康中国”的主旋律,遵循自然规律、经济规律、市场规律进行总体部署,明确原则和目标,转变发展方式,促进旅游业与健康产业深度融合,满足人民群众日益增长的健康需求,塑造文旅产业发展新格局。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027919,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:15027921,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:加快康养旅游发展的总体方略,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:加快康养旅游发展的总体方略,_RowNo:11
CommonID:DIR_72533673,ID:15027923,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716516,name:第十一章 加快培育康养旅游发展的主选类型,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:综合考虑我国生态环境和森林、温泉、湖泊、阳光等自然资源条件,以及宗教文化、中医药文化等文化资源优势,结合未来康养旅游市场需求,优先发展生态型康养旅游、重点发展文化型康养旅游、创新发展医养型康养旅游、加快发展运动型康养旅游,为“健康中国”建设提供有力支撑。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,2839,SubjectWords:,LiteratureId:15027922,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15027924,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:加快培育康养旅游发展的主选类型,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:加快培育康养旅游发展的主选类型,_RowNo:12
CommonID:DIR_72533698,ID:15027926,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716517,name:第十二章 加快构建康养旅游发展重要指标体系,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:康养旅游发展重要指标体系的建立是康养旅游产业健康发展的重要一环。指标体系包含多个方面的内容,从康养旅游全产业链来看,准入端的资源条件指标体系,是康养旅游发展的基础性评价指标,可以对一个地区或旅游目的地是否有条件发展康养旅游做出客观性评价。本文立足康养旅游发展重要指标体系建设,为康养旅游资源条件评价提供参考依据。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027925,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_012,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15027927,DownCount:39,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:加快构建康养旅游发展重要指标体系,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:加快构建康养旅游发展重要指标体系,_RowNo:13
CommonID:DIR_72533744,ID:15027929,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716518,name:第十三章 深化康养旅游市场分析和产品供给,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:康养旅游具有普适性特征,康养旅游服务的对象几乎涵盖了不同年龄段、不同健康状态的人群。然而,不同康养旅游群体,如青少年、中年人、老年人等,对康养旅游类别的需求存在差异,因此,十分有必要针对康养旅游的市场人群进行细分和研究,为不同地方发展康养旅游服务确定发展方向、打造康养旅游产品,以及市场营销等奠定基础。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027928,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_013,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15027930,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:深化康养旅游市场分析和产品供给,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:深化康养旅游市场分析和产品供给,_RowNo:14
CommonID:DIR_72533798,ID:15027932,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716519,name:第十四章 完善康养旅游营销策略,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:未来发展康养旅游将面临更剧烈的内外部竞争,因此高效的营销对推广康养旅游产品、促进康养旅游产业的可持续发展,有毋庸置疑的影响。基于此,本文从网络营销、联合营销、口碑营销、会展营销等角度提出完善康养旅游的营销策略。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027931,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_014,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:58.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15027933,DownCount:39,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:完善康养旅游营销策略,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:完善康养旅游营销策略,_RowNo:15
CommonID:DIR_72533872,ID:15027935,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716520,name:第十五章 加快建设康养旅游发展的治理体系,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:康养旅游作为旅游与养生一体化发展的新形式,是综合性、带动性旅游的生动体现。近年来,康养旅游逐渐从小范围市场进入更多人的视野,成为旅游市场的明星,但也出现了很多“乱象”,如盲目跟风,缺乏特色,忽略资源与养生的匹配度和适用度等,致使无法吸引到更多游客,难以达到预期效果。因此,面向未来,我们要从行业自律、人才培养、资金支持、科研实践、服务标准、品牌产品等方面,加快构建康养旅游发展的治理体系,有效保障康养旅游健康成长,高效助力康养旅游取得重大成效。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027934,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_015,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:59.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15027936,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:加快建设康养旅游发展的治理体系,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:加快建设康养旅游发展的治理体系,_RowNo:16
CommonID:DIR_72533897,ID:15027938,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716521,name:第十六章 加快康养旅游发展的重大举措建议,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:加快发展中国康养旅游是建设健康中国的重要组成部分。我们要做很多事情,从制度规划、政策引导、市场需求、品牌打造等方面精准发力,不断满足人民群众对高质量康养旅游服务的需求,推动我国康养旅游产业健康快速发展。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027937,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_016,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:59.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15027939,DownCount:38,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:加快康养旅游发展的重大举措建议,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:加快康养旅游发展的重大举措建议,_RowNo:17
CommonID:DIR_72533913,ID:15027941,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716522,name:第十七章 部分省区康养旅游发展总览,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:近几年,以攀枝花、秦皇岛等为代表的康养旅游强市已逐步探索出符合自身康养旅游发展要求的正确道路。康养旅游强市分布主要集中在南方地区,自然环境和经济因素是南方地区发展康养旅游市场的有利条件。本文通过对康养旅游发展先进省区进行个案或整体分析,临摹出我国康养旅游发展的缩影图。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,28479,SubjectWords:,LiteratureId:15027940,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_017,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:59.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:21,ShowType:putong,LogoID:0,PdfID:15027942,DownCount:42,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:部分省区康养旅游发展总览,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:部分省区康养旅游发展总览,_RowNo:18
CommonID:DIR_72534009,ID:15027944,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716523,name:第十八章 国外康养旅游发展成效和经验,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15027883,AbstractCH:国外康养旅游起步早,理论发展较成熟,通过总结德国、美国、日本、新西兰等7个发达国家,以及印度、泰国2个特色国家的康养旅游发展经验,我们可以获得一些启示,有助于中国康养旅游的健康发展。,AbstractEN:,KeyWords:355354,2689,2688,EKeyWords:485370,4610,2839,SubjectWords:,LiteratureId:15027943,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120220701X20215525001_000_018,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:24:59.0,ModifyUser:null,ModifyTime:2024-01-08 09:01:48.0,HitCount:13,ShowType:putong,LogoID:0,PdfID:15027945,DownCount:44,AuthorInfos:,BookPublishDate:2022-06-01 00:00:00.0,SearchTitle:国外康养旅游发展成效和经验,ISBN:978-7-5228-0391-3,BookTitle:康养旅游研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:国外康养旅游发展成效和经验,_RowNo:19
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