全球电影产业发展报告（2020）
| 书 名： |
全球电影产业发展报告（2020） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF GLOBAL FILM INDUSTRY （2020）
|
| 作 者： |
卢斌 牛兴侦 刘正山 |
| I S B N： |
978-7-5201-6662-1 |
| 丛 书 名： |
电影蓝皮书
订阅
|
| 关 键 词： |
电影事业 世界 产业经济学 产业价值链 |
| 出版日期： |
2020-07-01 |
中文摘要
电影蓝皮书——《全球电影产业发展报告》是由北京电影学院现代创意媒体学院国际电影产业研究中心、北京电影学院国家电影智库、青岛电影之都办公室联合国内外众多专家学者和业界精英共同编撰的年度电影产业发展报告。自2018年推出以来，《全球电影产业发展报告》立足全球视野，以北美，亚太，欧洲、中东、非洲（EMEA）和拉丁美洲为四大研究视域，探析电影产业的发展规律，致力于成为政府、业界、学界和公众了解全球电影产业发展态势的重要工具书。
《全球电影产业发展报告》倡导采用产业经济学的理论研究框架，基于权威的全球电影产业大数据，通过专业的理论视角分析，解读中国和世界电影产业的发展态势，盘点电影产业发展中的热点、难点和焦点事例。全书不仅概括论述了当前全球电影产业的发展态势，还聚焦电影之都、头部企业和超级IP等热点话题，在构建电影产业发展研究体系的基础上，通过实证研究，科学、准确地研判全球化格局下的电影产业发展趋势。
《全球电影产业发展报告（2020）》在结构上分为总报告、评价篇、中国篇、国际篇、案例篇、专题篇六个部分，对2018～2019年全球电影产业的总体及细分板块、热点问题进行了深入而透彻的分析。总报告是全书的核心内容，在对2019年全球电影产业发展状况进行全面梳理和盘点的基础上，立足北美，亚太，欧洲、中东、非洲和拉丁美洲四大研究视域，对全球电影产业的主要特点和发展态势进行了总结归纳，并在此基础上结合生命周期理论和产业价值链理论，深入分析了电影产业发展的主要动力和关键因素。评价篇在前期构建的电影产业综合评价理论模型与电影产业综合指数框架的基础上，通过收集最新的数据对全球较具代表性的49个国家和地区进行了测算与分析，发布了2020版世界电影产业指数研究报告。中国篇除了对中国电影产业的总体进行研究分析外，还对制片、放映和营销等重点环节进行了深入研究，并对迅速崛起的动画电影等热点板块进行了分析。国际篇以北美、亚太、欧洲和拉丁美洲四大区域报告为主，并发布了印度和巴西两个金砖国家的电影产业发展报告。案例篇遴选孟买、迪士尼、福音系列片、动画电影等多个较具代表性的案例，进行了多维度的深入剖析。专题篇则聚焦IP电影开发、电影衍生品著作权、电影完片担保制度、电影节展等重点、难点、热点问题，兼具理论参考价值与实践指导意义。
电影是全球化的娱乐产业，好莱坞在全球电影产业格局中发挥着主导作用，由此带来了全球化和本土化的冲突和融合、商业娱乐文化和文化多样化的冲突和角力。为促进中外电影文化交流和产业合作，扎根中国青岛的北京电影学院现代创意媒体学院秉持联合国教科文组织可持续发展的理念，依托联合国教科文组织创意城市网络（包括电影之都）形成的国际电影产业研究共同体，着力加强国内外电影产学研机构的交流与合作，努力使《全球电影产业发展报告》成为中外电影信息交流和产业合作的载体。
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总报告
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评价篇
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中国篇
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国际篇
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案例篇
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专题篇
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