上海文化创意产业发展报告（2020～2021）
| 书 名： |
上海文化创意产业发展报告（2020～2021） |
| 英 文 名： |
REPORT ON CULTURAL AND CREATIVE INDUSTRIES OF SHANGHAI （2020-2021）
|
| 作 者： |
王慧敏 王兴全 曹祎遐 |
| I S B N： |
978-7-5201-9123-4 |
| 丛 书 名： |
创意上海蓝皮书
订阅
|
| 关 键 词： |
文化创意产业 文化旅游 文化消费 长三角 |
| 出版日期： |
2021-10-01 |
中文摘要
2021年6月，文化和旅游部印发《“十四五”文化和旅游发展规划》。其中关于文化产业的部分，有三个重点值得结合上海的情况加以研究。第一，文化产业发展要坚持正确的导向，在守正的基础上积极创新。第二，加强区域间、城乡间文化产业的协调发展。第三，推动文化和科技深度融合，增强新时代我国文化产业的全球竞争力和影响力。
在此背景之下，我们完成了《上海文化创意产业发展报告（2020～2021）》，重点聚焦区域协调发展问题，即长三角一体化之下的文化创意产业融合发展。本书基于上海社会科学院创意产业研究中心课题组2020～2021年所进行的一系列课题研究，是全面而深入的研究论证和学理分析。总报告对两年来上海文化创意产业的发展进行了全面回顾与总结。这两年是上海“十四五”规划的谋篇开局之年，上海文化创意产业克服了新冠肺炎疫情的不利影响，实现了稳定增长，结构持续优化，特别是在数字文化创意产业领域，成绩斐然。但应该看到的是，上海传统文化创意产业仍面临数字化转型的难题，具有全国和全球影响力的文化创意精品还不多。这些问题将在产业集群不断升级、国际化程度不断提高、精品化意识不断加强的高质量发展中持续得到改善。
本书在专题篇中主要研究了上海的时尚创意产业、乡村创客、电影消费和城市文化空间四个领域，并在比较篇中集中研究了长三角文化创意产业的概况，6篇报告分别研究了长三角地区的会展产业、民宿业态、品牌发展、非遗特征、高铁旅游、文旅小镇。这些研究多数基于长三角地区文化旅游、文化消费、文化遗产、文化品牌的鲜活案例，展示了长三角经济一体化和文化一体化的交集。从这些研究中我们可以看到，长三角作为文化、商业、旅游深度融合的区域平台，为文化创新提供了巨大的市场空间，为区域融合提供了富有活力的发展主题，为科技与文化深度融合提供了成熟的产业链支持。此外，借鉴篇的2篇报告分别考察了英国Watershed公司的文化创意发展情况，以及如何通过旅游IP重构休闲度假模式。
上海正处社会主义国际文化大都市建设的关键时期，文化创意产业在其间的作用日益显著。相信本书有助于进一步启发如何利用文化创意产业发扬城市精神和推动区域发展，为上海文化创意产业的理论和实践发展提供有价值的参照和启示。
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