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北京文化创意产业发展报告(2023)

书 名: 北京文化创意产业发展报告(2023)
英 文 名: BEIJING REPORT ON CULTURAL AND CREATIVE INDUSTRIES (2023)
作 者:  张京成曾凡颖 周学政
I S B N: 978-7-5228-2308-9
丛 书 名: 创意城市蓝皮书 订阅
关 键 词:  文化创意产业 数字技术 博物馆文创 非遗 乡村振兴
出版日期: 2023-09-01

中文摘要

2022年是实施“十四五”规划的关键之年,国家文化产业实现平稳增长,北京文化产业总体趋势向好,“数字+文化”成为北京文化创意产业的重要支撑,区域特色鲜明的文化创意产业日益增多。北京文化创意产业呈现出传统文化复兴、数字技术注入新活力、文化新消费不断涌现等特色亮点。2022年,北京文化创意产业继续保持平稳增长,呈现了较好的发展态势。

首先,北京文化创意产业政策频出。2022年,北京市共发布了14项关于文化创意产业的市级支持政策,涉及文旅融合、智慧广电、非遗保护等方面,这些政策的密集出台,不仅完善了文化政策体系,为北京文化创意产业的高质量发展指明了方向,推动文化创意产业和文化市场更加繁荣、规范、有序,也对进一步发挥好全国文化中心的引领作用具有十分重要的指导意义。

其次,各种各样的传统文化以更生动、更创意的方式受到国人的喜爱与追捧,渐成风尚,一场关于传统文化的复兴正悄然发生。主旋律正能量内容、国风类文化节目及作品持续创下“新高度”“新热度”。2022年,北京非遗时尚文化孵化平台入选国家文化产业发展项目库,该平台依托北京得天独厚的历史文化底蕴和首都核心功能优势,聚合全国非遗资源,聚焦中国时尚宝藏,引领非遗时尚文化设计创新,使中国非遗文化“热”起来。

再次,在数字经济发展战略、国家文化数字化战略等的推动下,Web3.0、5G、元宇宙等数字技术源源不断地为文化创意产业注入“生命力”。2022年,云展览、云演艺、云旅游、云直播、云讲座等“云”文化传播新形式打破了文化传播主体的限制和传播的时空壁垒,穿梭于线上线下、真实与虚拟之间,打造“跨次元”的文化数字世界。国内首档Web3.0沉浸式演唱会——百度元宇宙歌会完美收官,以数字人、数字藏品、元宇宙构建Web3.0时代全新的“人、货、场”玩法,树立了晚会商业化运营的标杆。数字藏品也为文化创意产业带来生机与活力。

最后,文化创意产业新消费模式不断涌现。新消费作为一种新兴的消费浪潮,包括传统消费产业向“云端”数字化、沉浸式、社交性新消费模式的转型,新文创等新消费品牌的诞生,以及实体与虚拟融合、智慧商店等新消费场景的拓展,代表着年轻化、个性化、多样化的新消费趋势。在新消费趋势下,文化消费领域涌现了一些新名词:剧本杀、密室逃脱、国风音乐、汉服、盲盒、内容IP等。“国潮消费”也持续加入新鲜元素,以沉浸式、在地化为鲜明特色,“国潮在地化”体验场景在2022年持续吸引大众关注。新潮个性的小众运动日益兴起,新消费模式推动着众多文化新产业的发展。

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