中国国际服务贸易发展报告（2021）
书 名： 中国国际服务贸易发展报告（2021）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL SERVICE TRADE （2021）
作 者： 李小牧 李嘉珊 王丽
I S B N： 978-7-5201-8902-6
丛 书 名：
服务贸易蓝皮书
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关 键 词： 国际服务贸易 行业特征 国际市场 国际竞争优势 数字服务
出版日期： 2021-10-01
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中文摘要
2020年突如其来的新冠肺炎疫情对中国服务贸易造成了较大影响，进出口总量出现下降，旅游服务贸易、运输服务贸易大幅下降，会展业一度陷入停滞状态，同时，知识密集型服务贸易逆势增长，数字服务贸易发展态势良好，服务贸易结构持续优化。
《中国国际服务贸易发展报告（2021）》以2020年中国国际服务贸易的总体研究开篇，从总体规模、行业特征、国际市场特征、国内地区特征、国际竞争优势、数字服务贸易等角度对2020年中国服务贸易发展情况进行了分析，发现中国服务贸易存在区域内服务贸易发展水平不协调、服务贸易结构失衡、进出口长期逆差、服务贸易企业数字化转型存在困难等问题。展望未来，中国数字服务贸易规模将持续增长，服务贸易发展质量将继续稳步提升，中国服务贸易的限制仍然较高，中国服务贸易伙伴国更加多元化。
《中国国际服务贸易发展报告（2021）》对旅游、娱乐、文化与体育、金融、教育、技术、会展等重点行业领域进行了细致分析。中国服务贸易的重点行业领域存在结构不合理、国际竞争力不强、发展不平衡等问题。各行业报告从供给能力、人才培养、创新发展、结构优化等方面提出了针对性的对策建议。
《中国国际服务贸易发展报告（2021）》通过专题篇、区域篇和国际借鉴篇三个部分，对国际服务贸易领域的热点问题进行了深入探讨。其中，专题篇聚焦于双循环格局与服务贸易开放创新发展、跨境电商与服务业的融合创新、服务贸易限制措施对服务业比较优势的影响、新发展格局下中国旅游服务贸易的发展、国际营销服务行业的中国样本——蓝色光标、中国展览服务业的发展、中国国际工程咨询服务。区域篇聚焦于北京大兴国际机场临空经济区发展、上海服务贸易发展、海南服务贸易发展。国际借鉴篇聚焦于澳大利亚电子游戏行业发展、德国文化市场发展现状及经验借鉴、英超联赛的发展路径和商业模式借鉴。
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国际借鉴篇
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