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中国滑雪产业发展报告(2020~2022)

书 名: 中国滑雪产业发展报告(2020~2022)
英 文 名: ANNUAL REPORT ON DEVELOPMENT OF SKI INDUSTRY IN CHINA (2020-2022)
作 者:  孙承华 张鸿俊 于洋 王飞腾 赵昀昀 成铭 刘微娜 苏贵斌
I S B N: 978-7-5201-8413-7
丛 书 名: 冰雪蓝皮书
关 键 词:  雪上运动 体育产业 滑雪产业
出版日期: 2022-04-01

中文摘要

《中国滑雪产业发展报告(2020~2022)》是“冰雪蓝皮书”系列的第五本关于滑雪产业发展的蓝皮书。自2016年以来,《中国滑雪产业发展报告》已走过5个年头。作为国内第一份关于我国滑雪产业发展的综合性研究报告,《中国滑雪产业发展报告》立足国内实际,持续为中国滑雪产业发展助力。

《中国滑雪产业发展报告(2020~2022)》延续前四年结构,全书分为总报告、热点篇、案例篇与国际借鉴篇四部分。受新型冠状病毒肺炎疫情影响,中国滑雪产业遭受重创。《中国滑雪产业发展报告(2020~2022)》总报告打破原有产业链分类标准,从宏观角度总体把控疫情影响下中国滑雪产业发展现状。热点篇、案例篇、国际借鉴篇分别从我国滑雪产业发展中的热点话题及典型案例入手,把握新时代背景下中国滑雪产业脉络,为相对应类别滑雪场未来发展方向提供些许建议,同时分析传统冰雪大国滑雪产业发展历程与发展模式,为冬奥会背景下中国滑雪产业发展指明方向。

中国滑雪产业起步晚、发展快,2015年冬奥会成功申办之后,各类利好政策积极出台,社会资本纷纷涌现。“三亿人参与冰雪运动”号召的提出,为全民参与冰雪运动提供了坚实的基础和丰厚的土壤。面对新型冠状病毒肺炎疫情的影响,业界积极应对,也让中国滑雪产业未来发展充满希望。

本报告采用问卷调查法、市场调查法、专家访谈法、定性分析法、文献资料法等,分析当前我国乃至世界滑雪产业发展动态,以为我国滑雪行业决策提供参考。

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