上海体育产业发展报告（2021～2022）
| 书 名： |
上海体育产业发展报告（2021～2022） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF SPORTS INDUSTRY IN SHANGHAI （2021-2022）
|
| 作 者： |
黄海燕 余诗平 徐开娟 |
| I S B N： |
978-7-5228-1412-4 |
| 丛 书 名： |
体育蓝皮书
订阅
|
| 关 键 词： |
体育产业 体育发展 上海 |
| 出版日期： |
2023-01-01 |
中文摘要
在经济全球化大背景下，城市综合实力和国际竞争力越发成为决定其全球话语权的核心因素，加快建设具有世界影响力的社会主义现代化国际大都市进程，是上海深度融入全球经济体系、参与全球经济治理的必然选择，实现高质量发展、创造高品质生活是上海夯基垒台、立柱架梁的奋斗指向。体育产业以其强大的经济效益和社会效益，在提升上海发展质量、增进民生福祉等多方面做出了突出贡献。将建设全球著名体育城市作为上海彰显国际大都市魅力的窗口，统筹上海体育产业改革发展中的各项工作，激发体育产业在城市发展中的关键效能，是提升上海城市发展能级、凸显城市精神风貌的必由之路。
本书认为加快发展体育产业是助推上海城市建设的有效途径。体育产业在提升上海城市综合实力和国际地位、促进消费升级、创造新城区域发展机遇和提高居民生活品质等方面提供了强劲助力。然而，面对上海城市建设、科技创新和总部经济增能等现实需求以及全球新冠肺炎疫情蔓延、人口老龄化加剧等多变的环境，上海体育产业需应对多重挑战。因此，本书在梳理上海体育产业发展现状和突出优势的基础上，提出了提升体育产业发展质效、推动体育消费升级、加速产业数字化转型、促进体育企业创新发展等若干建议。
本书还针对体育科技、体育培训、“体医养”融合等重点业态进行了深入探究，并对上海“专精特新”、“瞪羚”和“隐形冠军”体育企业，体育赛事影响力评估，体育产业数字化转型，“嵌入式”体育设施建设，体育市场监管以及新冠肺炎疫情对上海体育企业的影响等多个热点进行了研究分析。此外，本书还选取上海体育产业发展中的若干典型案例，分享了优化体育产业资源配置、打造产业服务平台、强化体育企业核心竞争力等诸多经验做法。
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总报告
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