上海传媒发展报告（2014）
书 名： 上海传媒发展报告（2014）
英 文 名： ANNUAL REPORT ON MEDIA DEVELOPMENT OF SHANGHAI （2014）
作 者： 强荧 焦雨虹
I S B N： 978-7-5097-5517-4
丛 书 名：
上海蓝皮书
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关 键 词： 传播媒介 研究报告 上海市 2014
出版日期： 2014-01-01
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中文摘要
《上海传媒发展报告（2014）》以“主流媒体：公信力·传播力·影响力”为主题，梳理2013年以来传媒业发展大势，关注重大舆论事件，追踪媒体热点，解读传媒政策，分析产业格局，强调提升主流媒体影响力，把握传播主导权，促进社会认同，推进社会发展的必要性和紧迫性。全书聚焦于“主流媒体与传媒发展”这个核心议题，深入探讨传媒体制、传媒实践与传播效应的相互关系，关注在传媒格局演变的过程中，主流媒体的作用、参与社会发展的方式和路径，为上海传媒发展提供对策建议。
全书由总报告、热点聚焦、公信力、传播力、影响力五大部分构成。总报告梳理了2013年传媒发展大势，总结提炼出“新媒体覆盖”、“传统媒体再转型”、“移动互联终端加速”、“大数据引领”等重要趋势和现象，围绕“主流媒体和传媒发展”的主题，阐释了主流媒体的理论与实践，结合社会现实与传媒现状，论述了主流媒体与传媒发展、社会建构的相互关系，指出了进一步提升主流媒体影响力的策略路径。“热点聚焦”聚焦社会热点、传媒大事，关注上海主流媒体公信力传播力影响力发展现状、上海传媒转型、中国梦等重大议题。“公信力”研究转型期传媒与社会、政治、经济、文化关系新特点，关注新闻模式的挑战、传媒公信力的新内涵新特征。“传播力”部分侧重研究在新媒体环境下，主流媒体拓展传播渠道、改善传播方式、扩大传播力的路径和空间。“影响力”研究指出，在主流媒体发展过程中，政策红利、产业规模、竞争机制等内外在因素的综合运用对扩大传媒影响力具有重大意义。
社会发展与结构调整已经进入全新阶段，从战略高度完善传媒机制，深化体制改革，建设主流媒体引导下的新型传播格局，是传媒发展当务之急。创新舆论格局、把握传播主导权、引领主流价值是主流媒体促进文化大发展、推动社会进步的发展方向和主要任务。
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总报告
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热点聚焦
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公信力
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传播力
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影响力
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