广电传媒的转型发展与人才培养
中文摘要
本书基于对中央电视台《中国新闻》和《中国舆论场》两个栏目深度考察，认为媒介融合时代广电传媒面临的主要问题是提升收视率、促进传媒转型发展。本书探索分析了这种转型发展对人才培养的新要求，结合新文科建设视角，在对中央电视台、东南卫视等主流媒体调研的基础上，提出了媒介融合时代广播电视学专业人才核心素养模型，该模型由政治素养、受众互动素养双轮驱动，以专业理论为基础的文化科技素养和以视听文化为基础的新媒体素养两翼齐飞；提出要将政治素养和受众互动素养的培养贯穿广播电视学专业人才培养的始终。
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上篇 媒介融合时代广电传媒转型发展研究
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下篇 媒介融合时代广电传媒人才核心素养研究
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