广播电视传媒公信力研究
| 书 名： |
广播电视传媒公信力研究 |
| 英 文 名： |
THE STUDIES ON CREDIBILITY OF RADIO AND TELEVISION
|
| 作 者： |
刘学义段鹏 沈浩 雷跃捷 |
| I S B N： |
978-7-5097-4853-4 |
| 关 键 词： |
传媒公信力 广播电视 研究 |
| 出版日期： |
2013-10-01 |
中文摘要
近年来，传媒公信力受到社会各界的广泛关注。本书作为教育部人文社会科学重点研究基地重大项目的主要成果，研究内容包括中外传媒公信力理论和中国广播电视传媒公信力测评指标体系、中国广播电视传媒公信力的认知及评价、损害广播电视传媒公信力的现象及其原因等，在此基础上，提出了增强中国广播电视传媒公信力的建议和对策。本书是国内目前第一本对广播电视传媒公信力定性和定量综合研究的专著，具有较高的学术价值。
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