中国白酒企业竞争力指数报告（2022）
| 书 名： |
中国白酒企业竞争力指数报告（2022） |
| 英 文 名： |
ANNUAL REPORT ON CHINESE BAIJIU ENTERPRISE COMPETITIVENESS INDEX （2022）
|
| 作 者： |
杨宏恩 王东 辛士波 徐玲 王康 |
| I S B N： |
978-7-5228-1068-3 |
| 丛 书 名： |
白酒行业蓝皮书
订阅
|
| 关 键 词： |
竞争力评价指数 酒文化 企业社会责任 白酒企业 |
| 出版日期： |
2022-12-01 |
中文摘要
白酒是中华民族鲜明的文化符号，是中国五千年优秀文化的重要载体。白酒与人们的生活息息相关，同时白酒行业在整个国民经济中占有重要地位。当前，我国白酒行业发展正面临国际竞争力整体偏弱、白酒市场竞争混乱、新冠肺炎疫情多点散发等复杂形势。因此，需要一个由综合指标体系构成的竞争力评价指数，引导白酒行业通过不同途径提升自身竞争力以应对当前复杂形势。对中国白酒企业综合竞争力进行评价，反映中国白酒行业发展态势，指导白酒企业生产与定价；引导白酒企业有序竞争，构建白酒行业良性竞争机制；帮助白酒企业和白酒产品“走出去”，获取贸易利益并传播中国文化；通过持续评价全球蒸馏酒，提升中国白酒的国际话语权和影响力。
基于上述背景及意义，本书总报告以研究白酒企业竞争力历史变迁为核心，旨在通过其特征与原因的分析发现其内在因素与规律。总报告在对指数编制方法微调的基础上，利用2001～2019年白酒企业历史数据，以研究期内均在规模以上企业目录中的白酒企业、排名前200的白酒企业、快速发展（即竞争力评价指数连续快速提升）的白酒企业为研究对象，研究白酒企业竞争力变化的整体状况、区域特征、香型特征，并深入探讨白酒企业竞争力变化的原因，据此选取7家快速发展的白酒企业进行经验剖析。在总报告基础上，本书行业篇以白酒行业发展过程中遇到的诸多新问题为主线，立足白酒行业的新变化以及热点问题，研究疫情防控常态化时期酱酒热冷现象及背后的思考、新国标的发布及实施对白酒行业的影响、数字化智能化转型背景下白酒行业的发展，探讨了深挖酒文化和积极履行社会责任的必要性及其对白酒企业发展的重要影响。基于以上内容，本书案例篇依据2020～2021年白酒企业发展的实际情况，设立创新商业模式实现快速发展、打造酒庄文化赋能白酒企业转型升级、深耕光瓶酒市场并抓住机遇实现快速发展、智能化酿造和产业结构调整助力“双碳”目标实现、资本与白酒企业的高效融合带动白酒企业高速发展等五大专题，对5家典型的白酒企业进行案例展示及研究。
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总报告
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案例篇
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附录
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