河北传媒发展报告（2023）
中文摘要
全媒体传播体系建设是基于新型传播生态的时代命题，是传媒业推进媒体融合向纵深发展、应对传播格局新变化的改革方向。《河北传媒发展报告（2023）》梳理了2022年河北省传媒业构建全媒体传播体系过程中的创新实践，聚焦新闻内容生产、主流舆论引领、传媒业态布局、传媒产业经营等领域的重点问题，客观总结本土经验，研判发展趋势并提出对策建议，为促进河北省传媒业高质量发展提供智库服务，为新闻传媒研究提供参考借鉴。
全书由总报告、分报告、专题篇、实践篇四部分组成。总报告分析指出，2022年河北省传媒业持续深化融合机制，做强新媒体传播矩阵，深耕垂直领域，着力提升主流舆论的传播力、影响力。构建全媒体传播体系是一个系统性工程，既要推动省、市、县三级媒体深融共通，又要跳出原有的媒介思维框架和功能局限，连接信息、服务、产业等资源，修复创建联动用户的全新关系链，坚定数智化转型方向，创建跨行业的数字化传媒新生态。分报告认为，河北省报业、广播电视业、主流新媒体、图书期刊业、影视业、广告业等重点传媒行业要对接国家文化数字化战略，创新全媒体人才管理机制，探索分众化传播路径，聚力打造红色文化创作和传播高地。专题篇关注融媒体平台建设、县级融媒体中心、新闻发布等现实问题，提出以下解决办法：河北省传媒业应整合社会力量共同壮大主流舆论，将融媒体平台打造成网络智能化、业务融合化、产业生态化的“数字化社会赋能者”，为乡村振兴提供基础信息支撑和智能化服务；县级融媒体中心要打造地域特色文化品牌，辅助培养文化“新传承人”，提升地域特色文化传播效果；新闻发布工作要遵循全媒体传播规律，构建政府、公众、媒体有序互动的新闻发布机制。实践篇围绕2022北京冬奥会报道特色、大学生健康信息关注情况、农村老年人信息失能问题等进行实证研究。
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总报告
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分报告
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专题篇
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实践篇
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