河北传媒发展报告（2024）
| 书 名： |
河北传媒发展报告（2024） |
| 英 文 名： |
ANNUAL REPORT ON MEDIA DEVELOPMENT OF HEBEI （2024）
|
| 作 者： |
吕新斌 张芸 韩春秒 张旭 |
| I S B N： |
978-7-5228-3421-4 |
| 丛 书 名： |
河北蓝皮书
订阅
|
| 关 键 词： |
传媒业 数字化 媒体融合 智能媒体 |
| 出版日期： |
2024-07-01 |
中文摘要
《河北传媒发展报告（2024）》是由河北省社会科学院新闻与传播学研究所组织院内专家、高校学者及省内部分主流媒体从业人员撰写的。本书以河北传媒业重大理论和现实问题为研究内容，客观、全面反映了2023年河北传媒业的发展态势，准确把握前沿动态，分析研判制约河北传媒业高质量发展的主要问题，并提出切合实际的对策建议。
2023年，我国媒体融合经过十年发展，进入了深度融合创新期。数字化、智能化传播技术改变了传统的信息交互方式，为传媒业内容生产、传播、服务等领域强势赋能，成为塑造新型传播生态、引领未来发展的重要驱动力量。河北传媒业紧跟媒体智能化发展趋势，服务国家文化数字化、乡村振兴等战略，创新发展理念，开发新产品、新业态，加快数智化转型，积极引导媒体深度融合进入“新”媒体向“智”媒体升级的数智融合新阶段。同时，河北传媒业的数智化发展面临基础较为薄弱、技术应用迭代能力相对滞后、产业发展现代化水平较低等问题。河北传媒业需要深刻把握媒体智能化发展的技术逻辑、制度逻辑和关系逻辑，加强资源融通，构建内外结合、上下联动的智媒生产、传播和服务体系，培育更具竞争优势的新质生产力。
本书分为总报告、分报告、专题篇、调研篇和案例篇五部分。总报告分析了2023年河北省传媒业总体发展成就和面临的主要问题与挑战，提出了加快数智化转型、培育新质生产力等建议。分报告分别分析了河北省报业、广播电视事业、主流新媒体、图书期刊业、影视业、广告业等的年度发展特点，并提出发挥技术引领、推动文化数字化保护传承、创新观感体验等建议。专题篇分别从专业视角分析了智能媒体的发展脉络、智能传播技术的受众吸引力和创新实践、数据新闻智能化生产，并对政务信息、文旅宣传、河北非遗纪录片创作等热点问题进行了深入研究。调研篇分别就河北省新媒体用户算法素养、河北省大学生AI工具使用行为和态度、互联网应用适老化改造等现实问题进行了实证分析。案例篇介绍了河北省级主流媒体的年度创新案例，总结了现象级内容产品的生产创作经验，解析了新闻背后的“流量”密码。
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分报告
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