中国新媒体发展报告No.14（2023）
| 书 名： |
中国新媒体发展报告No.14（2023） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF NEW MEDIA IN CHINA No.14 （2023）
|
| 作 者： |
胡正荣 黄楚新 严三九 |
| I S B N： |
978-7-5228-1887-0 |
| 丛 书 名： |
新媒体蓝皮书
订阅
|
| 关 键 词： |
新媒体 媒体融合 元宇宙 智能传播 |
| 出版日期： |
2023-06-01 |
中文摘要
《中国新媒体发展报告No.14（2023）》是由中国社会科学院新闻与传播研究所主持编撰的关于新媒体发展的最新年度报告，分为总报告、热点篇、调查篇、传播篇和产业篇等五部分，全面分析中国新媒体发展状况，解读新媒体发展趋势，总结新媒体发展问题，探析新媒体的深刻影响。
2022年，党的二十大胜利召开掀开了建设中国式现代化国家新的一页。随着信息技术基础设施建设持续加快，数字技术日益融入经济社会发展，推动我国传媒行业快速发展。同时，新冠疫情期间日趋增加的数字化需求逐步嵌入日常生活，新媒体行业发展加快。
本书总报告概括了2022年以来面对全面建设社会主义现代化国家的宏观任务与党的二十大报告顶层规划，数字化、智能化、移动化特征加速新媒体转型升级，我国网络和新媒体发展呈现出以下特点：数字中国战略持续赋能智慧城市建设与数字乡村规划，全媒体传播建设朝着体系化方向前进。数字经济效益不断增加，网络监管逐渐规范化、细节化。适老化媒体探索与未成年人入网问题成为新媒体关注要点。短视频行业持续发力，技术赋权媒体内容生产流程加速转型，元宇宙等新兴产业阵地成为新媒体争夺要塞。网络空间命运共同体理念不断深化，出版融合不断加深，Z世代群体深刻影响新媒体话语语态。
本书收入了全国研究新媒体的数十位著名专家学者撰写的分报告，深入剖析了元宇宙产业园、媒体融合、互联网舆论场、数字文化产业发展、虚拟数字人市场发展、视听新媒体技术应用、西方社交媒体发展、新媒体产业、网络广告产业、少儿融合出版等重要议题，对中国元宇宙产业园发展进行了较深入的调查研究。
本书认为，2022年以来，新媒体不断发展的同时，一些问题不容忽视：四级融媒体建设链条仍需补齐短板，主流意识形态的宣传需要加强。同时，网络乱象仍层出不穷，需形成更加细节化、制度化的监管规范。
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