中国新媒体发展报告No.4（2013）
| 书 名： |
中国新媒体发展报告No.4（2013） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF NEW MEDIA IN CHINA(2013)
|
| 作 者： |
刘瑞生 唐绪军 黄楚新 吴信训 |
| I S B N： |
978-7-5097-4677-6 |
| 丛 书 名： |
新媒体蓝皮书
订阅
|
| 关 键 词： |
传播媒介 发展 研究报告 中国 2013 |
| 出版日期： |
2013-06-01 |
中文摘要
新媒体蓝皮书是由中国社会科学院新闻与传播研究所主持编撰的系列年度报告，2013卷分为总报告、热点篇、专题篇、传播篇和产业篇五部分，全面盘点中国新媒体现状，解读新媒体发展大势，探析新媒体的革命性影响。 2012年以来，移动化和融合化成为中国新媒体发展与变革的主旋律。在移动互联网和网络融合大势的推动下，中国新媒体用户持续增长、普及程度进一步提高，新媒体应用不断推陈出新、产业日趋活跃，新媒体的社会化水平日益提升，频频引发热点。 总报告概括了当前中国新媒体发展的六大态势，盘点了移动互联网、微信、微博客、大数据与云计算、社交媒体、三网融合、宽带中国、智慧城市与物联网、移动应用App、OTT TV等十大热点，全面解析了中国新媒体传播的社会影响。 全书收入了数十位作者撰写的分报告，深入探讨了中国微博发展态势与用户特征、网络媒体新闻传播、谣言传播特征、网络政治参与、网络反腐态势、社交媒体的政治性应用、移动网络信息安全、报业数字化、网络广告、网络文化、意见领袖特征、宽带中国示范工程等重要问题，梳理数字电视、电子书、IPTV、手机电视、数字报纸等新媒体产业的发展概况。 本书认为，新媒体已经深深“植入”当代中国政治、经济、文化、社会以及新闻舆论传播等诸多领域，功能不断延展的新媒体与社会的融合在深化，成为“美丽中国”的积极建设力量。 此外，报告对未来中国新媒体的发展进行了预测和展望，并提出了促进中国新媒体健康发展的相关建议。
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产业篇
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