中国未来媒体研究报告（2023）

2022年末，ChatGPT横空出世，生成式人工智能崛起，内容生产随之进入AIGC时代。AIGC技术快速发展，作为生产方式的变革性新力量，正在加速落地，赋能千行百业，并成为未来媒体发展的关键推动力。

《中国未来媒体研究报告（2023）》以“AIGC：迎接智能媒体的下一个时代”为主题，聚焦2022～2023年我国未来媒体在AIGC时代下所面临的创新与挑战。全书设置“总报告”“产业生态”“内容赋能”“环球动向”四大板块，全面探究未来媒体在AIGC领域的发展热点和存在的问题。“总报告”梳理了AIGC的技术变革及演进路径、多元化的场景应用与特点，探讨了AIGC全球监管与创新发展之间的平衡难题，并结合发展趋势提出了未来媒体发展的六维模型。“产业生态”板块重点从技术、用户、商业模式等角度，分析了AIGC带来的产业变革与机遇。“内容赋能”板块探讨了AIGC对新闻、电影、短视频、数字营销、电商直播、运动健康传播、虚拟数字人等不同领域内容生成的赋能与影响。“环球动向”基于AIGC在英国、韩国的行业发展背景，围绕应用场景、风险监管、发展机遇与未来趋势等热点问题进行了深入研究。

本报告分析指出，AIGC在经历早期萌芽和沉淀积累后，生成能力跨越式发展，已进入文图、音视频、感官信息等多模态转化的快速发展新阶段，引领了数字内容生产新范式。互联网企业积极拥抱AIGC产业，相关技术、平台、应用快速涌现，AIGC行业加速落地，未来市场前景广阔，潜力巨大。面对AI技术迅猛突围，版权保护、数据安全和隐私、道德和伦理等问题已集中显现。虽然无法预测新兴人工智能技术带来的全部风险与挑战，但应避免陷入“科林格里奇困境”，坚持寻求灵活性与监管确定性之间的平衡，以保障人工智能健康发展。

本报告认为，诸多前沿技术延伸交汇，未来媒体将以数智化趋势为核心引擎，在时间、空间、人、物、技术、情感六个维度，以快速化（Fast）、城市化（Urban）、社群化（Tribal）、普遍化（Universal）、极致化（Radical）、伦理化（Ethical）为六大驱动力量，构筑未来发展的六维模型（FUTURE），实现颠覆式创新与数智化变革。

《中国未来媒体研究报告（2023）》由厦门理工学院、福建省重点智库未来媒体智库、福建省高校人文社科研究基地未来媒体发展研究中心、福建省网络视听应用创新重点实验室联合编撰。

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总报告

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环球动向

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书名：	中国未来媒体研究报告（2023）
英文名：	ANNUAL REPORT ON THE DEVELOPMENT OF FUTURE MEDIA IN CHINA （2023）
作者：	林小勇
I S B N：	978-7-5228-2756-8
丛书名：	未来媒体蓝皮书订阅
关键词：	未来媒体 AIGC ChatGPT
出版日期：	2023-11-01