中国未来媒体研究报告（2021）

《中国未来媒体研究报告（2021）》由总报告、行业篇、调查篇、热点篇四大部分构成。总报告展现了2020～2021年我国未来媒体在融合、技术、内容、渠道和产业等方面的新进展、新亮点，重点探讨了“三大基本判断”和“六大发展趋势”。行业篇重点从广电媒体融合、媒体智能化、短视频、网络电影、网络直播、互联网广告和智能终端等方面，分析了2020～2021年中国未来媒体发展现状与特点。调查篇通过大量一手调研数据，对厦门媒体融合发展、厦门自媒体行业发展和厦门全域旅游形象传播等进行了实证分析。热点篇围绕互联网文明下社会生态的全新变革、央级新型主流媒体建设、政务短视频的发展、芒果TV的国际传播以及韩国智慧媒体发展情况等热点问题进行深入研究。

本书指出，2020～2021年，未来媒体发展主要有五大热点。一是在融合方面，未来媒体深度融合发展不断推进。二是在技术方面，新技术催生新场景新业态。三是在内容方面，以一系列新时代主旋律影视作品为代表的主旋律内容创作和传播迎来了爆发式发展。四是在渠道方面，网络视听应用为用户最多的应用之一。五是在产业方面，未来媒体产业既是未来产业的重要构成，又引发未来产业业态的进一步裂变和向外拓展。

本书还提出未来媒体发展趋势的三大基本判断。一是不确定性。当前全球政治经济的不确定性给未来媒体发展带来了明显不确定性。二是争夺科技制高点是未来媒体竞争的关键。新技术所带来的发展机遇百年一遇，占据科技制高点成为未来媒体竞争的关键要素。三是高质量发展是未来媒体发展的主旋律。

在此基础上，未来媒体发展将呈现六大发展趋势。一是新基建：未来媒体的数字化转型升级。二是新平台：未来媒体平台将呈现多元混态。三是新供给：文化共创时代即将到来。四是新运用：云原生将是未来媒体应用实现的基础。五是新组织：人机协同将是未来媒体组织的常态。六是新产业：未来媒体产业将实现五维升级。

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总报告

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行业篇

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调查篇

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热点篇

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书名：	中国未来媒体研究报告（2021）
英文名：	ANNUAL REPORT ON THE DEVELOPMENT OF FUTURE MEDIA IN CHINA （2021）
作者：	林小勇
I S B N：	978-7-5201-9504-1
丛书名：	未来媒体蓝皮书订阅
关键词：	传播媒介未来媒体智慧媒体媒体融合高质量发展
出版日期：	2021-12-01

中国未来媒体研究报告（2021）

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