中国广州创意产业发展报告（2010）

本报告中的“文化创意产业”是指以文化内容、科技成果、艺术成就为核心价值，以知识产权实现或消费为交易特征，引起生产和消费环节的附加价值极大增加，促进社会经济增长方式转变和人们整体生活品质提升的企业的总和，它包括了文化产业和创意产业。近两年，广州市文化创意产业发展迅猛，在国民经济中的地位不断提升，呈现如下特点：形成了以外围层为主体，核心层和相关层协同发展的“核型”产业结构；文化创意产业区域集中度较高，越秀、天河等中心城区较为发达；文化创意产业园区建设加快，集聚效应进一步呈现；私营企业比重进一步上升，多种所有制共同发展的格局形成；以信息技术为先导的新兴文化产业发展迅猛；文化创意龙头企业的实力进一步增强，文化品牌初具优势；精心打造了文化产业链条，上下游共同发展格局逐步形成；文化产业展示和交流的平台初步形成。至2009年底，全市共有文化产业法人单位1.88万个，从业人员48.11万人，全年实现营业收入2080.43亿元。仅文化产业实现增加值719.35亿元，同比增长20.87%，占全市生产总值的7.87%，占地区生产总值的比重仅次于北京居全国大城市中的第二位。

要把广州建设成真正的创意之都，就必须按照“政府引导、市场运作、全市统筹、区县为主”的原则，以市场为导向、创新为核心、文化为灵魂、园区为依托、产业化为龙头，通过体制创新和政策引导，有效整合各种文化资源，努力营造良好的环境，进一步消除文化产业发展的体制障碍，大力扶持国内外知名龙头企业和文化品牌，全力打造一支高素质的文化艺术人才队伍，把文化产业培育成为广州未来经济新的增长点，努力将广州建设成为国际知名的文化产品展示、交易中心。必须明确发展战略，以文化会展、新闻出版、广告等三大主导行业为发展重点，巩固提升文化旅游、广播电视电影、文化用品贸易、文化产品制造等四大传统优势行业，着力培育网游动漫、创意设计、新媒体等三大新兴行业；同时还要加强政府的支持指导，加强领导统筹，调整和健全组织机构，鼓励原创，形成高品质的城市创新文化，设立专项基金，加大财政与税收扶持力度，大力完善文化创意产业基础设施和重点项目建设，打造国际知名文化展示交流平台，强化知识产权保护，完善文化创意产业发展环境，整体推进广州文化创意产业有序发展。

文章列表

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总报告

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布局篇

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区域篇

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案例篇

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书名：	中国广州创意产业发展报告（2010）
英文名：	ANNUAL REPORT ON CREATIVE INDUSTRY OF GUANGZHOU IN CHINA （2010）
作者：	李江涛崔颂东徐志彪刘俊智李有国王晓玲陆志强朱名宏尹涛
I S B N：	978-7-5097-1990-9
丛书名：	广州蓝皮书订阅
关键词：	文化产业发展研究报告广州市 2010
出版日期：	2011-01-01