牡丹江新闻传媒集团发展报告
| 书 名： |
牡丹江新闻传媒集团发展报告 |
| 英 文 名： |
THE DEVELOPMENT OF MDJ NEWS MEDIA GROUP CO. LTD
|
| 作 者： |
周鸿铎 |
| I S B N： |
7-80230-279-X |
| 丛 书 名： |
中国媒介发展研究系列
订阅
|
| 关 键 词： |
新闻 传播媒介 企业集团 牡丹江市 |
| 出版日期： |
2006-09-01 |
中文摘要
牡丹江新闻传媒集团发展报告由中国传媒大学教授周鸿铎主编。周教授是我国最早研究传媒经济的学者之一，在传媒经济研究领域建树颇多。为了加强对牡丹江新闻传媒集团的研究，中国传媒大学在牡丹江建立了研究基地，对该集团公司的发展历程进行了跟踪研究。牡丹江新闻传媒集团的经验对全国尤其是地市级传媒集团有借鉴意义。
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