企业管理策略
| 书 名： |
企业管理策略 |
| 英 文 名： |
Business Management Strategy
|
| 作 者： |
朱涛 |
| I S B N： |
978-7-5097-5239-5 |
| 丛 书 名： |
河南大学经济学学术文库
订阅
|
| 关 键 词： |
企业管理 研究 |
| 出版日期： |
2014-07-01 |
中文摘要
本书采取正反比较的研究方法，选取格力、春兰、万科、三九、华为、柯达、亚细亚、巨人集团、通用汽车、苹果公司、宝洁公司等国内外著名企业，从专业化和多元化、企业资金链风险控制、企业创新战略方向、企业文化、企业产权制度、企业内部治理机制等九个方面论证企业的兴衰，探索其成功的经验和失败的教训，给那些正在走向成功或失败的企业以警示。书中理论和实践相结合，理论上强调深入浅出，案例强调生动活泼，突出可读性、知识性、现实指导性。
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