数字期刊产业价值链优化与发展策略
| 书 名： |
数字期刊产业价值链优化与发展策略 |
| 英 文 名： |
Study on the Optimization of Value Chain and Development Strategy of Digital Periodical Industry
|
| 作 者： |
于春生 |
| I S B N： |
978-7-5097-8141-8 |
| 丛 书 名： |
明伦出版学研究书系
订阅
|
| 关 键 词： |
电子期刊 产业发展 研究 中国 |
| 出版日期： |
2015-12-01 |
中文摘要
数字期刊这一新媒体形式具有传统期刊与数字技术融合所带来的多种传播优势，产业化发展前景良好。本书以产业价值链理论为主要工具，综合运用规范分析、实证分析、案例分析、对比分析等多种研究方法，科学界定数字期刊的内涵与类别，系统、深入地剖析数字期刊产业的现状与问题，初步提出了产业价值链优化的思路、措施以及可行性发展策略。
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