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中国保健用品产业发展报告No.1

书 名: 中国保健用品产业发展报告No.1
英 文 名: ANNUAL REPORT ON HEALTH CARE PRODUCT INDUSTRY OF CHINA No.1
作 者: 中国保健协会国务院国有资产监督管理委员会研究中心
I S B N: 978-7-5097-3067-6
丛 书 名: 保健蓝皮书
关 键 词:  保健 产品 产业发展
出版日期: 2012-03-01

中文摘要

改革开放30多年来,中国经济持续高速发展,人民生活水平不断提高,居民消费已从保障温饱,向注重健康、健美转变,标志着一国富裕程度的保健用品产业在国内巨大消费需求的拉动下发展迅速。据课题组初步估计,2010年中国市场中外保健用品销售额达2400亿元,保健用品产业已成为发展潜力巨大的朝阳新兴复合型产业,深受国内外制造商、流通商、投资商关注。纵观国际产业发展轨迹,朝阳新兴复合型产业的发展,多经历了在制造领域,从传统产品、产业,向系列化高科技产品与高附加值产业升级,从简单制造,向集成、智能、高端制造跨越;在市场环节,多从分散的无序竞争,向产业集聚与兼并重组,培育大基地、大集团,提升国际竞争力转变;从低水平模仿和简单规模扩张,向研发新产品与提升现代服务品牌增值转换。保健用品产业已具有朝阳新兴复合型产业特征。 为引领和促进中国保健用品产业的健康发展,由中国保健协会领导、国务院国有资产监督管理委员会研究中心组织国内业界专家历时半年撰写的首部《中国保健用品产业发展报告No.1》现已出版。该书在内容上分为六个方面。一是在充分研究与借鉴国内外法律法规、理论研究与产业发展基础上,对中国保健用品产业范围进行了界定,完成了产业发展最基础性的工作,对保健用品各子行业进行了分类,并提出了分类的标准与依据。二是从借鉴视角研究与介绍了国际保健用品产业,特别是欧美发达国家在保健用品产业方面的政府监管与制度建设,产业分类标准、发展现状与未来趋势。三是回顾与总结了改革开放30多年来,中国保健用品产业发展历程,并对其现状与未来趋势作出分析,包括政府在行业监管、制度建设、组织管理等方面的成功经验与存在问题及相关的政策建议。四是在深入调查研究基础上,课题组分析了目前与今后几年,中国保健用品企业所面临的宏观经济环境、政策环境、社会环境与国际竞争环境,从宏观的政府决策层面、中观的产业与行业层面、微观的企业层面,为产业发展与企业做优做强提出了相关政策建设与发展对策。五是对中国保健用品各行业分别进行了产品结构、产业结构、组织结构、市场结构及未来发展趋势的研究分析,提出了各行业发展的相关对策与建议。六是采用典型示范方法,介绍了保健用品产业企业成功案例,如中脉科技控股有限公司、广东紫薇星实业有限公司、山东康泰实业有限公司等。
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