中国保健食品产业发展报告 No.1
中文摘要
随着中国经济持续高速的发展，居民的消费水平明显提升，这也极大地推动了我国保健食品产业的发展。保健食品产业成为我国食品产业中发展较快的门类之一，为改善和提高人们的健康水平起到了积极的作用。在国家新制定的《食品工业“十二五”发展规划》中，营养与保健食品制造业首次被纳入国家食品产业规划中并成为重点行业。这反映了国家对保健食品产业发展的高度重视。 近年来，我国保健食品产业在快速发展的同时也存在着一系列不容忽视的问题，并逐渐成为社会关注的热点之一。为此，中国保健协会和中国社会科学院食品药品产业发展与监管研究中心共同成立了中国保健食品产业发展跟踪与研究课题组，组织专门的研究力量，对我国保健食品产业发展进行跟踪研究，客观、理性地对影响中国保健食品产业发展的有关要素，如产业组织结构、生产组织方式、产品与市场、监管与政策、科技基础及应用、企业行为、品牌与营销、消费行为、媒体与舆论影响等进行了多方位的考察和深入分析。在此基础上，课题组又专门撰写了相关的专题研究报告，并从中选取一部分内容，进一步讨论完善后形成了《中国保健食品产业发展报告No.1》。 《中国保健食品产业发展报告No.1》从产业组织、科技进步、法制建设、监管构建、产品与市场、安全保证等方面展示了报告期内我国保健食品产业发展的全貌，并在客观分析我国保健食品产业发展中存在的问题的基础上，深入探讨了促进我国保健食品产业健康发展的路径与方法等。
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总报告
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营销篇
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监管篇
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