中国城市文化消费报告（长沙卷）
| 书 名： |
中国城市文化消费报告（长沙卷） |
| 英 文 名： |
REPORT ON URBAN CULTURAL CONSUMPTION OF CHINA （CHANGSHA VOLUME）
|
| 作 者： |
朱敏 刘婷 |
| I S B N： |
978-7-5097-1316-7 |
| 丛 书 名： |
文化消费系列丛书
订阅
|
| 关 键 词： |
城市 文化生活 文化报告 消费 研究报告 长沙市 中国 |
| 出版日期： |
2010-04-01 |
中文摘要
文化消费是人们生活的重要组成部分，它能衡量出一个国家、一个民族、一个地区的进取精神和状态，同时引导着人们的消费趋向。
本书立足于长沙居民的文化消费行为，以居民文化消费数据的定量分析为主要手段，分别关注长沙居民文化消费的消费需求、信息获取途径、品牌或产品的态度及偏好、影响因素、满意度五个方面，力图通过对具有典型地域文化特点的城市居民文化消费行为模式的考察，梳理出新兴经济模式下文化产业的发展脉络和未来走向，为政府的政策制定、学界的深入研究、企业的经营运作提供有益的参考。
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