For the whole of 2018 and the first half of 2019，the domestic tourism market maintained steady growth，holiday tourism and red tourism continued to be exuberant，cultural and leisure demand became increasingly prominent，consumption upgrading and consumption stratification developed coordinativelly. Tourism industry innovation has become more active，and the market structure has shown a balanced development trend. However，the dual pattern of urban and rural areas continues to expand. The enthusiasm of cultural construction and tourism integration and development in various localities is unprecedentedly high，and the economic effect of cultural and tourism integration will continue to be released in 2020. It is necessary to pay attention to the new changes in the tourism market and enhance the attractiveness of cultural tourism products，cater to the new demands of tourists for high-quality tourism，find the new direction of market development and cultivate new growth points of tourism consumption.