2018年全年及2019年上半年,国内旅游市场保持稳定增长,假日旅游、红色旅游持续旺盛,文化休闲需求日渐凸显,消费升级、消费分层协同发展,产业创新更加活跃,区域旅游市场格局呈现均衡化发展趋势,但城乡二元格局继续强化。各地文化建设和旅游融合发展的积极性空前高涨,2020年文旅融合经济效应将继续释放。要关注旅游市场新变化,增强文化旅游产品的吸引力,迎合游客对优质旅游的新诉求,找准市场发展新方向,培育新的旅游消费增长点。
<<For the whole of 2018 and the first half of 2019,the domestic tourism market maintained steady growth,holiday tourism and red tourism continued to be exuberant,cultural and leisure demand became increasingly prominent,consumption upgrading and consumption stratification developed coordinativelly. Tourism industry innovation has become more active,and the market structure has shown a balanced development trend. However,the dual pattern of urban and rural areas continues to expand. The enthusiasm of cultural construction and tourism integration and development in various localities is unprecedentedly high,and the economic effect of cultural and tourism integration will continue to be released in 2020. It is necessary to pay attention to the new changes in the tourism market and enhance the attractiveness of cultural tourism products,cater to the new demands of tourists for high-quality tourism,find the new direction of market development and cultivate new growth points of tourism consumption.
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