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    我国景区文化创意与二次消费产业的新实践与新思考(2012~2018)

    摘要

    在文化和旅游融合的新时代背景下,旅游景区作为旅游业的重要载体,突破景区发展瓶颈,既是实现景区经济转型与创收的着手点,亦是景区高质量与可持续发展的重要问题。近年来,景区文创与二次消费成为景区转型升级的突破口。本报告通过分析景区文化创意与二次消费产业的发展现状,厘清实践与发展的现存问题,在此基础上,充分汲取已有实践成功经验与发展规律,凝练与探索景区文化创意产品与二次消费项目发展的新模式、新路径、新方案,建议在理念创新与体制革新、数据助力与市场挖掘、产品与项目研发、智慧运营与营销、人才培养转型、保障与激励机制等方面,优化发展战略,推动景区产业转型与升级,助力景区高质量发展。

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    Abstract

    In the new era of cultural and tourism integration,the scenic spots are regarded as the important part of tourism industry. How to break through the barrier is not only the starting point to realizethe economic transition and income increase of scenic spots,but also an important issue of high-quality and sustainable development of scenic spots. In recent years,the practice of cultural creative and secondary consumption industry becomes an important breakthrough of transition and development in scenic spots. Through analyzing of present situation and clarifying the problems of culture creativity and second industry development in scenic spots,extract and explore the new pattern,pathway and scheme of the development of cultural creative and the secondary consumption industryon this basis of learning from successful experience and finding internal law of development. Suggest and offer some new ideas and strategies to optimize the development strategies and to promote the high-quality development in scenic spots by adopting the new development concept,reforming and innovating the system,using big data to analyze deeply the market,researching and developing the new products and projects,operating and marketing with new technique,transforming the mode of talent cultivation and improving the incentive and supportive mechanism and measures,etc.

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    作者简介
    杨慧:杨慧,中国社会科学院旅游研究中心访问学者,辽宁大学经济学院规制经济学博士研究生,研究方向为旅游经济与规制、旅游教育。
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