In 2022，affected by the downward trend of the real estate market，repeated epidemic and other superimposed factors，the real estate brokerage industry has shrunk，and the number of brokers and practitioners has declined，which forces brokers to adjust their business strategies，improve service quality and enhance market competitiveness；brokers pay more attention to online channels such as private domain traffic，build personal brands through We-media platforms，and explore new brokerage service modes such as live selling. In 2023，with the stabilization and recovery of the real estate market，the size of the brokerage industry will rise；under the background that the real estate market is gradually turning to the buyer’s market and the stock market，and the demand for improvement and high-quality residence is increasing，the brokerage service model is expected to accelerate the transformation and turn to the unilateral agency model dominated by customers；with the promotion of credit management and personal information protection management in the brokerage industry，the industry development environment will be further improved.